bbc.com’s latest feature site provides an entertaining, insightful daily read focused on the passionate side of the global motor industry, including design, technology and community. It complements the vast motor industry content from BBC News, BBC Sport and key BBC Worldwide branded sites such as topgear.com.
Click on the play button above to watch a short BBC Autos promotional video.
Through highly visual storytelling, BBC Autos takes users beyond the standard car review, investigating such stories as how Formula 1 can influence what people drive and tracing the stylistic evolution of iconic vehicles and automotive features. BBC Autos is fuelled by a number of regular columns, including:
- Car-tribes - enthusiasts around the world who are drawn together over shared automotive obsessions;
- If you like... - identifying a new vehicle that readers care about, BBC Autos offers perhaps surprising alternatives they should also consider; and
- CarTech - reviewing gadgets, manufacture enhancements and software/apps designed to improve our driving and car purchasing experiences.
The launch of BBC Autos was supported by Cadillac in North America as the lead advertiser. See an example of Cadillac's campaign creative.
This exciting new global advertising opportunity allows you to target a highly engaged audience who trust the BBC. For more information, contact Sales.