bbc.com/business advertising opportunities
On the business pages of bbc.com, key decision-makers find the business headlines, global outlook and in-depth analysis they demand. The BBC News website's business and economics coverage attracts 5.4 million unique users per month1. We want to help people understand how the world of business and economics affects them, whether they live in industrialised countries or the developing world.
Key opportunities for business advertising
Creative opportunities include:
- Exclusive buyouts of business pages
- Sponsorship of Market Data
- Video on demand pre-roll
- High-impact expanding display advertising formats (maximum two ads per page)
- BBC News App for iPad and iPhone
- Behavioural targeting
- Potential for cross-media campaigns supporting business advertising opportunities on both bbc.com and BBC World News.
- Read these case study examples: Skye Bank’s sponsorship of Africa Business Report | VTB Capital’s sponsorship of Russia Business modules.
Some of the business advertising opportunities currently available that cover an aspect of the world of business:
Start-Up Stories: Women
An exclusive series of four-minute interviews with female entrepreneurs, providing a unique view into their experiences, challenges and plans for the future – in their own words.
Cross-platform advertising opportunities include: sponsorship of eight online features over eight weeks; sponsorship of eight modules on BBC World News, running weekly.
Running a Business
A new section on bbc.com providing advice to small and medium enterprises on how to run a successful business; including top tips from leading business people, videos, expert insight and case studies from successful international businesses.
Advertising opportunities include: ad adjacencies online.
Business of Sport
This special report will look at the big deals that power sport, with topics including ambush marketing, hospitality and ticketing issues. Delivered as eight 4-minute modules on BBC World News and as a special report on bbc.com/business.
Business advertising opportunities include: ad adjacencies online and opening and closing 10-second sponsorship billboards on BBC World News (subject to compliance).
Technology of Business
This forward-looking series explores how groundbreaking technology is impacting the world of business, offering a unique view of pioneering businesses and exploring challenges, experiences and future plans. The news stories, features, videos and images sit in a dedicated area of bbc.com’s Business section.
Business advertising opportunities include: buyout and sponsorship online (subject to approval); opening and closing 10-second sponsorship billboards on BBC World News (subject to compliance).
Knowledge Economy reports on the race to learn and the global business of serving the huge demand for education. Subject to editorial confirmation, the fourth season of this series will include features on: online universities with a billion students; the world’s first digital-only public library; how the re-birth of an ancient university symbolises India’s economic growth; the rise of Wikipedia as a global text book; how young Estonians see the relationship between education, technology and democracy; and the impact of sleep deprivation on teenagers around the globe.
Duration: online at www.bbc.com/knowledgeeconomy from 24 April 2013 for eight weeks and on BBC World News as a weekly module for four weeks starting 8 May 2013 (the video will also run in that day’s online piece).
Commercial opportunities: buyout online; ad adjacencies on BBC World News.
Meet the audience: influential decision-makers
In Europe, half of the bbc.com audience agree with the statement ’I influence people’s opinions, actions and behaviours’2
bbc.com users in Europe are responsible for spending corporate budgets of €195 million each year2
In the Middle East, the bbc.com audience are 62% more likely to be C-suite3
bbc.com's monthly audience are business decision-makers: 37% in Africa and 33% in Asia Pacific3
1 Omniture Q1 2012 monthly average global excluding UK
2 Business Elite Europe 2011, monthly bbc.com users
3 Monthly bbc.com users: EMS 2012 monthly bbc.com users excluding UK (4,232,000 / 3,054) | EMS Middle East 2012 bbc.com users (93,000 / 140) | EMS Africa 2012 bbc.com users (227,000 / 193) | PAX Q4 2011 - Q3 2012 bbc.com users (456,165 / 853)