bbc.com/sport: advertising opportunities
The sports pages of bbc.com are the destination of choice for an engaged and passionate audience of sports fans worldwide1. Offering some of the broadest sports news coverage online, bbc.com/sport's award-winning journalism covers 45 sports and all the big global sporting events.
bbc.com/sport takes users to the heart of the action:
- Comprehensive live reports, including user contributions and insightful text commentary
- Award-winning pundits and bloggers drawing 12.5 million unique visitors monthly5
- Pre- and post-event analysis
- A dedicated Sportsday Live rolling news service with breaking stories.
Advertising on bbc.com/sport reaches affluent, discerning senior managers and business decision-makers2 in an environment where they regularly engage and interact, and where they spend a significant amount of their time online7. Advertising reaches huge audiences during major live sporting events: 10 million unique users visited bbc.com/sport's coverage of the 2010 Football World Cup, viewing 65 million pages3 while over 1.6 million tracked the progress of the F1 Grand Prix4.
Get more information about bbc.com's reach and audience profile
Key opportunities: bbc.com/football
Football is a key audience driver to the bbc.com/sport site – traffic to the recently improved Football section accounts for 74% of total traffic to bbc.com/sport8 – and there are a host of related advertiser opportunities.
bbc.com/football offers up-to-the-minute global football news and an in-depth and diverse range of exciting and top quality football content, providing expert analysis and attracting a premium, loyal and highly engaged audience.
- 95% of football fans rate the bbc.com/football section highly
- 77% access the section every single day
- 88% have been using the website for more than three years
- 87% would recommend it to friends and colleagues9.
Sponsorship opportunities include cross-platform series across bbc.com and BBC World News such as Football Focus, Talking Football and Football Finance (plus many others), as well as focused coverage of different leagues, tournaments and teams. Find out more about football coverage on BBC World News.
Media gallery: Olympics performance promo stats - Omniture Discover and Sysomos MAP 27 July - 13 August 2012
1 BBC Love Sports research, Dres Consulting 2009. comScore unified September 2011. (Global excluding UK)
2 bbc.com Continuous Survey, April-September 2011. (Global excluding UK). Sports respondents only. N=2,934.
3 Omniture, BBC.com (Global excluding UK) 11 June - 12 July 2010
4 Omniture 11 July 2010 (Global excluding UK)
5 Omniture April-June 2012 monthly average (Global excluding UK)
6 comScore February 2012 (Global excluding UK).
7 comScore unified February 2012. (Global excluding UK) – Users spend 20 minutes on bbc.com/sport per month.
8 bbc.com Continuous Survey May 2011– June 2011. Global excluding UK. N= 5,725
9 Omniture, Q1 (January-March) 2012