bbc.com/travel: advertising opportunities

Developed in partnership with Lonely Planet and filled with rich, original content, bbc.com’s continually evolving travel section provides a wealth of opportunities for online travel advertising to connect with affluent, adventurous, frequent travellers.

Online travel advertising opportunities with bbc.com leverage our in-depth destination coverage and features that explore inspirational travel themes such as Nature & Outdoors, Food & Drink, Arts, Architecture & Culture, and Business. On bbc.com/travel, audiences find stunning slideshows, video series, The Passport blog delivering the latest travel news, plus top travel stories from an extensive global network of contributors.

In conjunction with the BBC World News programme Fast:Track, BBC Travel recently launched a new video series called Going Local that tells travellers how to get off the beaten track, bringing authentic and unique destinations to a demanding audience.

• Online and on-air sponsorship available for video series such as Going Local.
• Buyouts and sponsorship packages around destinations, themes and slideshows
• Advertisement features linked to specific site destinations
• Cross-platform travel advertising campaigns (eg the Love Cyprus campaign running across BBC World News and bbc.com)
• High-impact rich media display advertising (maximum two ads per page)
• Plus online video pre-roll advertising 

• 81% want to experience a different culture¹
• 69% favour a sightseeing holiday without a tour¹
• 78% want to discover new things¹
• 65% are planning a holiday on another continent¹
• 54% have flown first, business or club class²

Get more information about bbc.com's reach and audience profile

¹   BBC Global Travel Survey March 2011. Total base = 755

²  EMS Europe, Summer 2012