Lonely Planet: digital advertising opportunities

Lonely Planet is one of the world's most loved travel brands with over two million fans, followers and subscribers. We consider ourselves innovative within the travel guide field, expanding our database across the web into mobile and portable access technologies.

lonelyplanet.com advertising reaches more than 10 million unique visitors each month¹ through the world’s number one information website for travellers. Get information on lonelyplanet.com's reach and audience profile

• Trusted travel advice consisting of over 8,000 destinations, 400,000 POIs, 200,000 hotels and 7 million posts curated by Lonely Planet’s expert authors and the web’s oldest travel forum. 
• One of the world's best-loved travel brands with over two million Facebook fans and subscribers to the Thorn Tree travel forum.

Advertising opportunities include: rich media display advertising; video advertising; and section sponsorship (see below).

Monthly destination features on lonelyplanet.com enable brands to connect to an adventurous, affluent, educated audience through relevant destination content. Each month features hero destinations for both global and US audiences, as well as a city destination feature.

In addition, monthly travel themes take travellers straight to the heart of subjects such as World Food and Road Trips, drawing together relevant content from Lonely Planet’s photo galleries, articles, tips, video, and Thorn Tree community posts. Each theme is selected for its relevance, timeliness and proven interest to Lonely Planet users, and is promoted via Homepage modules, email newsletters and social media.

Advertisers can leverage upcoming features and themes through rich media display advertising and a range of sponsorship packages.

* subject to change

Find out how Lonely Planet helps brands develop innovative content by visiting the Lonely Planet Client Solutions website. Or, for information about advertising solely in the UK, visit the Immediate Media website.

Innovative iPhone city guides and phrasebooks bring destinations to life for Lonely Planet’s army of adventurous travellers. Features include interactive, GPS-enabled maps, trusted Lonely Planet reviews and advice, and over 600 phrases covering everything from sightseeing to greetings. 

In-app sponsorship opportunities available on our 42 lite apps, can make your brand a part of these ideal travel companions, for over 71 destinations worldwide.  Contact Sales for more information.

On 19 March 2013, BBC Worldwide announced it is to sell its stake in Lonely Planet. This does not affect BBC Advertising's status as the advertising salesforce for Lonely Planet and we will continue to sell advertising solutions on behalf of Lonely Planet for lonelyplanet.com, in the Lonely Planet apps as well as bespoke custom solutions that provide valuable marketing assets to our clients. Read the press release.

¹ Omniture, January-March 2013, average.