Lonely Planet: online advertising opportunities
Lonely Planet is one of the world's most loved travel brands with over two million fans, followers and subscribers. We consider ourselves innovative within the travel guide field, expanding our database across the web for travellers to access on-the-go.
lonelyplanet.com is the single largest source of authored travel content on the web, reaching 12 million unique users every month1 with over 7 million posts curated by expert authors. Get more information on the reach and audience profile of lonelyplanet.com.
You can reach our valuable travel audience through a number of online display advertising opportunities:
- General run-of-site: Worldwide or geographically targeted. Sizes available include Leaderboard, MPU, Half-page MPU.
- Premium ad formats: These impactful ad formats are highly effective at reaching a client's target with their message. The user experience has been designed to minimise intrusion and maintain a positive user perception of the advertiser. Formats include Interstitial, Page peel and Pushdown. Download the Premium Ad Formats PDF for more details.
- Destination buyout: The new look Destination Highlights page provides a more engaging context and environment for advertising. You can buy a specific destination and related pages, which includes the Leaderboard, MPU, Wallpaper and Sponsorship. See the editorial calendar below for monthly featured destinations. Download the Destination buyout PDF for more information.
- Theme sponsorship: Travel themes take travellers straight to the heart of subjects such as World food and Road trips, drawing together relevant content from Lonely Planet's photo galleries, articles, tips, video and Thorn Tree community posts. A theme sponsorship allows advertisers to position themselves alongside content relevant to a particular theme of travel experiences. Sponsorship of the theme landing page and all associated articles includes the Leaderboard, MPU, Wallpaper and Sponsorship button. See the editorial calendar below for monthly featured themes. Download the Theme sponsorship PDF for more information.
Find out how Lonely Planet helps brands develop innovative content by visiting the Lonely Planet Client Solutions website. Or, for information about advertising solely in the UK, visit the Immediate Media website.
Each month on lonelyplanet.com we focus on a specific destination for both global and US audiences.
A monthly featured theme is also selected for its relevance, timeliness and proven interest to Lonely Planet users, and is promoted via Homepage modules, email newsletters and social media.
|May 2013 ||Value travel ||Indonesia ||California & |
|Jun 2013 ||World food ||Japan |
|Pacific NW: Portland/Seattle |
|Jul 2013 ||Photography ||Central Europe ||Europe |
|Aug 2013 ||Big trips ||China ||France |
|Sep 2013 ||Wildlife ||Brazil ||US & Canada |
|Oct 2013 ||Best in Travel ||India ||US cities: New York, Chicago, Washington DC |
|Nov 2013 ||Islands ||USA ||Mexico |
|Dec 2013 ||Festival travel ||Australia ||Hawaii |
* subject to change
BBC Worldwide to sell Lonely Planet: what this means
On 19 March 2013, BBC Worldwide announced it is to sell its stake in Lonely Planet. This does not affect BBC Advertising's status as the advertising salesforce for Lonely Planet and we will continue to sell advertising solutions on behalf of Lonely Planet for lonelyplanet.com, in the Lonely Planet apps as well as bespoke custom solutions that provide valuable marketing assets to our clients. Read the press release.
1 Omniture Site Catalyst, January-April 2013.