BBC Mobile and Apps: advertising opportunities
BBC Mobile ads and in-app marketing opportunities span handsets, tablets and operating systems, increasing reach and frequency through a device that rarely leaves your consumer’s side.
Combined with the BBC’s range of apps for iPhone and Android handsets, BBC Mobile ads deliver reach and engagement equivalent to a total of over 195 million page views per month1 through integrated experiences optimised to mobile operating platforms. The BBC News App alone has been downloaded over 18 million times since launch2, and its reach includes a rapidly growing audience for the BBC News App for iPad, a device that is broadening consumption of news content. These factors make it an ideal platform for mobile in-app advertising.
BBC News responsive mobile site
The People’s Voice winner for the best mobile news site in the 2010 Webby Awards, BBC Mobile delivers premium content alongside mobile ads in the areas that matter most to mobile web users, and does so through an interface that adapts to deliver a top-quality mobile experience across all handsets and operating systems.
Responsive design was introduced in Spring 2012 across bbc.com/news to enable users to view BBC News content on mobile and tablet in the same way they would experience on desktop:
- Up-to-the-minute news, sport, and weather (the most popular mobile content categories) and more besides
- 34 million visitors each month1
- Advertisers include Emirates, HSBC, Jaeger-LeCoultre, Starbucks, Lexus, FedEx, Cathay Pacific, Porsche and more
Get advertising rates and creative specifications to help plan your digital campaign using BBC Mobile.
BBC News App for mobile, iPad and Connected TV
Mobile: Downloaded 8 million times on iPhone and iPad and over 7 million times on Android1, the BBC News App features the latest world and regional news from the BBC’s global network of more than 2,000 journalists, as well as live BBC World Service radio, in-story video clips and the capability for offline reading. Key in-app advertising opportunities, excluding the UK, include exclusive buyouts for 100% share of voice.
Tablet: With research showing that tablets are significantly broadening key audiences’ engagement with news content, the BBC News App for iPad is receiving excellent reviews for its depth of information and intuitive user experience. Key in-app ad opportunities, excluding the UK, include: 768 x 90 and 516 x 60 rich media formats and pre-roll.
Connected TV: Launched through Samsung’s App store, the BBC News App brings the best of bbc.com to Connected TV viewers. It is estimated that 298 million users worldwide will use Connected TV services by 20142.
Get advertising rates and creative specifications to help plan your campaign using the BBC News App.
BBC Sport responsive mobile site and BBC Sport App
BBC Advertising offers brands the opportunity to get your message across to the BBC's highly engaged sports fans around the world wherever they are.
Mobile: In December 2012, the mobile version of bbc.com/sport was replaced with a new-look incorporating responsive design so that the user experience is the same across our digital platforms. The responsive mobile site provides sports fans on the move with:
- An international sports homepage and international football index with content specifically for international audiences;
- A focus on football, including live text commentaries, live scores, team pages, as well as a dedicated page per match with minute-by-minute updates and stats, story pages, daily football gossip and stats such as results, fixtures and tables;
- Indexes for cricket, golf, F1, tennis, rugby league and rugby union;
- An improved sport homepage showcasing breaking news, top stories and promoting sporting events that are coming up or in progress; and
- New navigation making it easier for users to move around the site.
App: The BBC Sport App launched on iPhone in February 2013 and on Android in April 2013. The free-to-download sport app offers much of the same content that can be found on the mobile site, including coverage of football, cricket, F1, tennis, rugby and golf. Again, there is a focus on football and users can customise the navigation. Future releases of the app will provide video content and allow users to personalise their favourite football team.
1 Omniture Discover, Q2 Monthly Average (April - June) 2013.
2 iTunes as accessed through appfigures.com and Android via Play Store. combined October 2013