BBC StoryWorks

The creative studio with newsroom values.

A global content marketing team that brings together the boldness and innovative qualities of a creative studio with the agility, responsiveness and timeliness of the newsroom.

BBC StoryWorks builds on our award-winning global expertise in creating film and video, writing and digital innovation that is on the pulse of what matters, and our instinctive ability to seek out stories that capture audiences’ attention and light up the social beat.

Our team will work with you to create branded content that connects, including: 
  • Branded content – commercial content that is owned by the brand.
  • Partnered content – commercial content that is produced by BBC StoryWorks in collaboration with advertisers.
  • Sponsored content – editorial content produced by the BBC, with advertiser sponsorship.
Led by Richard Pattinson, SVP of Content, BBC StoryWorks is a global team with staff in the US, UK, Singapore and Australia. 

Richard Pattinson podcast

Richard PattinsonListen to Richard's podcast from on how the BBC stays relevant to millennials, the state of content marketing and BBC StoryWork's approach to it.

NEW: Partnered Content on BBC Sport

BBC Sport users are the most engaged across, and Partnered Content offers sport fans another way to follow their passion, with content solutions ranging from in-depth features through to shareable infographics

The content sits on a URL which includes the brand name and the title of the series, eg It also sits within the relevant sport sub-navigation as well as native promotional slots on story and index pages.

Create a deeper connection with the 20 million monthly users of BBC Sport.

Find out how partnered content on BBC Sport helped insurer AIG connect with business decision-makers. Read the case study.

Previous collaborations with clients


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