BBC World News: business and technology advertising
Reach affluent, influential decision-makers by advertising around BBC World News business and technology coverage. Commercial opportunities include sponsorship and placements alongside core business programming and a range of regional Business Reports, all powered by hard-hitting interviews, in-depth analysis and some of the world's most respected business journalists.
Download the PDF below for an overview of BBC World News editorial highlights scheduled for transmission during 2013.
- GMT with George Alagiah
- Impact with Mishal Husain
- World News Today with Zeinab Badawi
- HARDtalk with Stephen Sackur
- The Bottom Line with Evan Davis
- Asia Business Report (outside Europe only)
- India Business Report
- Middle East Business Report
- World Business Report (outside Europe only)
- My Bottom Line
Explore successful BBC World News business advertising campaigns for HSBC and Xerox.
Click: technology advertising and sponsorship opportunities
Click is BBC World News’ flagship technology brand, reaching a global audience of home and business users 28 times a week on TV, in addition to distribution online, on mobile and in-flight on 12 major airlines. Click’s video game reviews, buyers’ guides and features demystifying the latest gadgets and apps have made it one of BBC World News’ best-loved programmes.
Advertising and sponsorship opportunities include 10-second branded billboards and 20-second programme trails.
The Click team will be covering the following major technology events:
- Electronics Entertainment Expo (E3) in Los Angeles, USA (11-13 June 2013)
- Consumer Electronics Show (CES) in Las Vegas, USA (7-10 January 2014)
- Mobile World Congress in Barcelona, Spain (2 February to 1 March 2014)
- CeBIT in Hannover, Germany (11-15 March 2014)
Broadcast: Saturday and Sunday
reports on the race to learn and the global business of serving the huge demand for education. Subject to editorial confirmation, the fourth season of this series will include features on: online universities with a billion students; the world’s first digital-only public library; how the re-birth of an ancient university symbolises India’s economic growth; the rise of Wikipedia as a global text book; how young Estonians see the relationship between education, technology and democracy; and the impact of sleep deprivation on teenagers around the globe.
Duration: online at www.bbc.com/knowledgeeconomy from 24 April 2013 for nine weeks and on BBC World News as a weekly module for four weeks starting 8 May 2013 (the video will also run in that day’s online piece).
Commercial opportunities: buyout online; ad adjacencies on BBC World News.
Running A Business
Running A Business offers advice and insights in business leadership.
Duration: starts April 2013, then ongoing modules as well as ongoing online content.
Commercial opportunities: sponsorship and online buyout
New Middle Class
One of the most significant demographic and economic shifts in history is upon us. In just seven years from now, the consumer market in India and China will be worth $10 trillion – that’s the entire size of the American economy today. BBC World News and bbc.com track the changing middle class. We hear from the people whose lives are changing and whose changing lives and prospects are impacting on everyone else.
Duration: starts 17 June on BBC World News, running on Mondays for eight weeks as eight modules. Minimum 12 features on bbc.com in a Special Report.
Commercial opportunities: ad adjacencies on BBC World News and buyout online on bbc.com.
Steve Tappin, management coach, talks to an array of top business leaders about the challenges they face. Executives to be featured in the new series include: Wang Shi, founder of real estate company China Vanke; and Simon Liang, founder of Evergreen, a large Chinese conglomerate.
Duration: running on Fridays for eight weeks from 14 June 2013.
Advertising and sponsorship opportunities: six four-minute video modules airing on BBC World News and a special report on bbc.com/business containing six video features with accompanying text articles.
The BBC World News audience
BBC World News is the channel that key business audiences turn to worldwide:
- In Europe, its audience is 92% larger than CNBC's and 294% larger than Bloomberg.
- Across Asia and Europe, BBC World News is rated as the most trustworthy global news channel, ahead of competitors such as Sky News3.
- BBC World News is also consistently ahead of CNBC and Bloomberg among business decision-makers, influential opinion leaders and those responsible for $1 million capital expenditure budgets1.
- In the USA, 31% of BBC World News viewers have $1 million or more in personal investments,4 while 25% of the total money earned by the most affluent Asians passed through the hands of BBC audiences2.
1 EMS+CEMS Europe 2012.
2 (Universe / Sample): PAX 10 markets (excluding Japan), Q4 2011 – Q3 2012 (10,021,000 / 18,389). BBC audience defined as those who have seen the international TV channel or visited the international website in the last month.
3 Media Brand Values 2011
4 Mendelsohn 2012