BBC World News: sports advertising
Many of the most valuable consumers are, at heart, passionate sports fans1. These audiences find the in-depth sports news coverage they demand from the award-winning programming of BBC World News: the latest news and analysis, behind-the-scenes interviews, world-respected commentators and pundits and a perspective on world sport that goes far beyond events on the playing field.
Latest advertising opportunities include the 2013 F1 Grand Prix Motor-Racing Championships and the British and Irish Lions tour of Australia. Find out more.
Download the PDF below for an overview of the editorial highlights coming up on BBC World News during 2013.
Regular sport programmes in the BBC World News schedule are:
Presenting the news, results and action from the sports events that matter worldwide, Sport Today delivers the top international sports news, throughout the day every day. An integrated sponsorship and advertising campaign with Sport Today reaches fans who are hungry for the latest, breaking news.
Creative opportunities include: spot advertising, sponsorship
In a weekly live show, current Premier League players talk to fans about the football issues trending on BBC social networks, focusing on the Premier League as well as other major international tournaments.
Creative opportunities include: sponsorship and spot advertising
Gabby Logan presents action and immediate reaction to the results from the English Premier League, English Football League and Scottish Premier League, as final whistles blow across the UK.
Creative opportunities include: sponsored interview content modules, spot advertising
The definitive preview of the world’s most exciting football league, with Dan Walker presenting expert pre-match analysis and big-name interviews from the English Premier League.
Broadcast: Friday then repeated Saturday
Creative opportunities include: spot advertising, sponsored league tables, sponsored content modules.
1 92% of monthly BBC World News are interested in sport - EMS + CMS Summer 2012