BBC World Service websites
BBC World Service is regarded as the most objective voice in international news. Reporting world events since 1932, BBC World Service broadcasts in 28 languages, and attracts a weekly global audience of 210 million people1. Offering unrivalled local language relevance and reaching audiences that are distinct from the BBC’s English language services, BBC World service provides brands with unique online advertising opportunities.
Associate your brand with a breadth of award-winning, multi-media content that reaches 3.5 million unique visitors per month, worldwide2.
For over a decade, bbcarabic.com has delivered free, impartial and original content online and on mobile, updated around the clock. Its award-winning coverage goes beyond the headlines to offer the context and analysis needed for a more complete picture of events. People from all around the world come to bbcarabic.com to read in their own language how the BBC is reporting the news of the day. Key areas of focus include in-depth analysis of the social change that is taking place across the Middle East.
Advertising opportunities include: banners, right-hand column ads and partner buttons on the Homepage, Business, Arts, Sport, World and Middle East pages.
- 75% Male vs 25% Female4
- Age - 46% are under 354
- University / Post Graduate Degree: 61%5
- 80% more likely to be brand conscious5
- 28% are business decision-makers5
- 40% more likely than average to have and monthly income of US$10k or more3
BBC Brasil is a trusted source of international news in Brasil, delivering objective and reliable coverage of important global events to ove 3million unique visitors per month.
Access an ever-increasing audience of internationally-minded Brazilians, with unique visitors up 123% Year on Year4, seeking a ‘glocal’ and impartial view of events, whether they take place in Brazil, the rest of the Americas or elsewhere in the world. BBC Brasil is the advertising solution for targeting a highly engaged Portuguese-speaking audience.
Advertising opportunities include: Leaderboard and MPUs on homepage, index pages and featured stories.
- 58% Male vs 42% Female9
- Age: 59% under 349
The BBC started regular radio broadcasts in Hausa in 1957. Today, BBC Hausa is known as one of the most credible and respected sources of international news in Nigeria, delivering objective and reliable coverage of regional and international news.
Reach a highly engaged growing Nigerian audience, with unique visitors up 30% year on year to over 3.5m per month3 and an average site visit time of 9 minutes.
Advertising opportunities include: Leaderboard and MPU across devices.
- A mobile-first audience - 99% visit via mobile and tablet 1
- 97% of the audience from within Nigeria
- Distinct audience – 92% do not visit bbc.com
Launched in 2001, BBC Hindi is known as one of the most credible and respected sources of international news in India, delivering objective and reliable coverage of important local and global events.
With only a 9% cross over with bbc.com audiences, BBC Hindi offers brands a new way to reach a distinct mobile first BBC audience of over 2 million in their local language.
Advertising opportunities include: Leaderboard and MPU on homepage, index pages and featured stories.
- 81% Male vs 19% Female7
- Age: 76% under 347
- Strong social media presence – 3.5million BBC Hindi facebook fans
- Engaged – average site visit time of 9 minutes
- Mobile first – 76% via mobile devices
Associate your brand with engaging and stimulating multi-media content that reaches 10.6m unique visitors across the globe every month2.
bbcmundo.com is the newest platform to reach a Spanish-speaking audience seeking a trusted, global perspective on world news. They value the site's diverse news coverage and bespoke content that goes beyond the headlines to offer context and analysis for a complete picture of events and stories that resonate with a Spanish-speaking audience.
Advertising opportunities include: banners, right-hand column ads and partner buttons on the Homepage, Rolling News, Business, Science, International and Latin America pages.
- 62% Male vs 38% Female4
- Age: 57% are under 344
- 82% are professionals5
Associate your brand with award-winning news, features and analysis that reaches 2.5 million unique users across the globe each month3.
Part of the wider BBC Russian Service since 1998, bbcrussian.com enjoys a unique reputation for delivering free, impartial and original news coverage to Russian-speaking audiences.
Advertising opportunities include: banners, right-hand column ads and partner buttons on the Homepage, News, Society, Business, Science and Russia pages. See examples of campaign creative on bbcrussian.com.
- 59% male vs 41% female4
- Age: 45.5% under the age of 554
- University/postgraduate degree: 74%5
- 62% in managerial positions5
Gain access to a very engaged, mobile first audience, on the news provider preferred over other regional competitors.
BBC Türkçe is a digital, ‘social-first’ service for Turkish-speaking audiences and recently won a Press Freedom Award from the Turkish Journalists Association. BBC Türkçe covers international news that the local Turkish media wouldn’t cover due to political or cultural sensitivities, offering an in-depth, balanced look at the world.
Advertising opportunities include: Leaderboard and MPU on homepage, index pages, stories and live event pages.
- 59% male vs 41% female9
- Age: 59% under 349
- Social 1.3m bbc Turkish Twitter followers
- Distinct audience – only 9% cross over with bbc.com
- Over 40% live in metropolitan areas11
1 BBC World Service key facts, July 2013
2 Adobe SiteCatalyst, monthly average, Apr-Jun 2015, excluding UK
3 Effective Measure Aug 2014
4 Comscore June 2015
5 GWI Q3 2014
6 Omniture discover Q2 2013 Apr - June
7 ComScore may 2015
8 Adobe Site Catalyst Apr-Jun 2015
9 ComScore Dec 2014
10 Adobe Site Catalyst Dec 2014-Feb 2015 all platforms ex UK and Synd partners
11 Adobe Analytics UV's Jan - Mar 2015
12 Adobe Analytics UV's Dec 2014 - Feb 2015