Business advertising opportunities

Today’s business environment is fast moving, highly competitive and increasingly globalised. That’s why so many senior executives choose BBC World News and bbc.com. With journalists in more places than any other international broadcaster, our team of business experts are constantly seeking out the connections behind the stories and identifying the trends that will shape tomorrow’s business landscape. 

Business on the BBC. We see the bigger picture.

Download our brochure about business-related advertising opportunities on BBC World News and bbc.com.


Explore the latest business-related advertising opportunities by using the filters and clicking on the images below:
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Asia's New Entrepreneurs

Over the next few decades, the global focus of economic growth is going to be in Asia, which is already home to two of the three biggest economies in the world. A large part of this growth is powered by a new generation of entrepreneurs, eager to create companies that can compete on a global stage. Asia's New Entrepreneurs will profile some of the most exciting players involved in Asia’s start-up scene, discovering what drives them, how they confront the challenges they face, and how they go about building the enterprise of their dreams.

Platform: BBC World News, bbc.com
Scheduling: July-August 2014
Opportunities: sponsorship on BBC World News and bbc.com

Meet some of the most exciting players involved in Asia’s start-up scene. Discover what drives them and how they go about building the enterprise of their dreams.

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Asia's New Entrepreneurs

CEO Guru

This popular series returns for its third season with more business leadership insights from top global CEOs: representing eBay, Diageo, TCL, Johnson & Johnson, DuPont, and others (subject to change). 

CEO Guru's most-read article to-date has been 'Chief Executives who stand out from the crowd'.

Platform: BBC World News and bbc.com
Scheduling: Weekly for eight weeks starting 8 April 2014
Opportunities: Ad adjacencies on TV and sponsorship or buyout online

Advertise alongside business leadership insights from top global CEOs. Find out more.

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CEO Guru

Focus on Central & South-Eastern Europe

Reach an affluent global audience by advertising around programmes and features on how employment and running a business in Central & South-Eastern Europe have changed since the fall of communism. Commercial opportunities are available around an eight-part Special Business Report on Central & Eastern Europe, a new series of local business success stories called Danube Dreams, and an eight-part European edition of the well-established series My Business. 

Get more information about opportunities around the season of Central & South-Eastern Europe related programmes and online content.

Platform: BBC World News, bbc.com
Scheduling: April to June 2014
Opportunities: online buyouts, sponsorship on TV



Advertise around a special season of programmes and online features on how employment and running a business in Central & South-Eastern Europe have changed since the fall of communism.

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Focus on Central & Eastern Europe

Knowledge Economy

This popular series returns to continue its exploration of the global race for education excellence. Knowledge Economy is frequently the most popular feature on bbc.com - its first six pieces in 2013 attracted more than 900,000 page views.

During March and April 2014, this series will focus on digital education.

Platform: BBC World News and bbc.com
Scheduling: Weekly on a Wednesday. Digital Education special will run during March and April 2014
Opportunities: Ad adjacencies on TV and sponsorship or buyout online

Associate your brand with the pursuit of education excellence. Find out more.

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Knowledge Economy

Technology of Business

A year-long, digital exploration into how advancements in technology are having an impact on the world of business.

The content will examine which major breakthroughs are set to change the face of business, as well as which companies are turning to groundbreaking technology in order to get ahead.

Themes will include:

  • Small Businesses 
  • Big Data 
  • Sustainability 
  • Innovation 
  • Mobile 
  • Cyber-Security 
  • The Future of Work
This programme has won multiple awards: Journalist of the Year (Diageo Awards); Best Information and Technology Feature (Diageo Awards); and eCommerce Journalist of the Year (eCommerce Awards). In the past year, Technology of Business has received over 2.5 million global page views. 

Platform: BBC World News, bbc.com
Scheduling: Tuesday and Friday every week
Opportunities: Ad adjacencies and sponsorship on BBC World News and bbc.com

A digital exploration into how advancements in technology are having an impact on the world of business. Find out more about advertising opportunities throughout 2014.

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Technology of Business

The Next Billionaires

Meet the next big things, the people being talked about as the next Bill Gates or Biz Stone. What are they doing and why? How did they get started and what are their dreams? Eight engaging profiles over eight weeks on bbc.com.

Platform: bbc.com
Scheduling: April-May 2014, weekly eight-part series
Opportunities: sponsorship

An engaging eight-part series on bbc.com profiling the next big billionaires. Associate your brand with their compelling stories.

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The Next Billionaires

Africa Business Report

Hosted by Lerato Mbele, Africa Business Report is BBC World News’ weekly look at business trends in Africa. Carrying the main business stories of the week from all over Africa, the programme includes interviews with the continent's influential figures, providing a fascinating insight into the latest African business trends and the hearts and minds of business leaders.

Platform: BBC World News, bbc.com
Scheduling:  Weekly 16-minute programmes on a Saturday and Sunday. Vignettes also possible.
Opportunities: Sponsorship outside of Europe. Options include global buyout of the programme's page on bbc.com, ads and pre-roll on bbc.com. On BBC World News, 10-second billboards, break bumpers, ad adjacencies and tune-in promos, plus multimedia options for a campaign around the programme.

A weekly look at business trends in Africa plus interviews with the continent's influential figures.

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Africa Business Report

BBC Capital

BBC Capital (bbc.com/capital) is an exciting new feature site on bbc.com focusing on personal finance, career development and leadership. It aims to be a trusted source for business leaders and enables advertisers to engage further with bbc.com’s existing News and Travel audiences who are culturally-savvy opinion-formers in managerial positions. Retaining the authoritative journalistic voice of bbc.com’s Business coverage, BBC Capital uses multimedia to focus on six key topics: wealth management; personal lifecycle; leadership; women in business; risk management; and good business. For each topic, there are video profiles and interviews, features, reader Q&A, regular topical columns, and book reviews.

BBC Capital automatically adjusts to screen size when viewed on mobile devices, delivering an optimal user experience.

Platform: bbc.com/capital
Scheduling: Ongoing
Opportunities: Display ads supporting expandable and interactive creatives; advertorials offering flexibility on content adjacent to the BBC Capital site; and Partnered Content. 

An exciting new feature site on bbc.com focusing on personal finance, career development and leadership.

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BBC Capital

BBC Entrepreneurship

A new index section within bbc.com/business dedicated to entrepreneurs, providing business insights told through the stories of people who have created successful small businesses. BBC Entrepreneurship runs new content every week, including regular contributions from global business leaders and video-rich series that also run on BBC World News. Key weekly features include: The Boss (every Monday) providing insights from the boardroom as executives tackle big industry issues; and Thinking Business (every Thursday), which goes inside successful companies to find out what makes them tick. This exciting global advertising opportunity allows you to target a highly engaged business audience who trust the BBC.

Platform: bbc.com/entrepreneurship
Scheduling:  Ongoing
Opportunities: A range of digital ad formats plus sponsorship of series that are also running on BBC World News.

A new index section within bbc.com/business dedicated to entrepreneurs and small business insight.

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BBC Entrepreneurship

BBC News App

The BBC News App delivers premium up-to-the-minute news content alongside mobile ads. It does this through an interface that adapts to deliver a top-quality experience across all handsets and operating systems so that users view BBC News content on mobile, tablet and Connected TV in the same way they would experience on desktop. Downloaded over 18 million times on iOS and Android devices, the BBC News App features the latest news from the BBC’s global network of more than 2,000 journalists, as well as live BBC World Service radio, in-story video clips, and offline reading. The BBC News App has received excellent reviews for its depth of information and intuitive user experience.

Platform: BBC News App for iPhone, iPad, Android tablet/phone and Connected TV
Broadcast: Ongoing
Opportunities: Outside of the UK, display advertising, exclusive buyouts for 100% share of voice. On iPad, 768x90 and 516x60 rich media formats and pre-roll.

Bringing bbc.com's news content to mobiles, tablets, and connected TV.

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BBC News App

Talking Business with Linda Yueh

Hosted by Linda Yueh, this new weekly global business show on BBC World News features a mix of filmed reports, expert analysis and lively discussion with top business leaders, politicians and commentators who share their insights from the previous business week.

In January 2014, Linda will host a special programme live from Davos offering an insight into what goes on behind-the-scenes at the World Economic Forum. Find out more.

Platform: BBC World News
Scheduling: Weekly
Opportunities: Sponsorship outside of Europe

In this global business show, high calibre guests share their insights from the previous business week.

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Talking Business with Linda Yueh

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