Get your message across to the BBC's audience of highly engaged sports fans around the world, wherever they are. The easy-to-navigate mobile version of bbc.com/sport gives users the same experience as on the full website. It provides sports fans on the move with: an international sports homepage and football index; a focus on football, including live text commentaries, live scores, team pages, dedicated match pages with minute-by-minute updates, daily football news, and results, fixtures and tables; indexes for cricket, golf, F1, tennis, rugby league and rugby union; breaking news, top stories and sporting events coming up or in progress. The free-to-download BBC Sport App offers similar content to the mobile site, including coverage of football, cricket, F1, tennis, rugby and golf. Again, there’s a focus on football and the navigation can be customised. Future releases will provide video content and allow users to personalise their favourite football team.
Platforms: BBC Sport App, BBC Mobile
Opportunities: Mobile site: 300x50 banner at the top and bottom of the screen with rich media and third-party tracking. BBC Sport App: 320x50 banner with rich media, using the new Admob SDK.