Finance and business advertising opportunities

Business advertising with BBC World News allows you to associate your brand with the most trustworthy international news channel in the Media Brand Values survey¹. And across regions, the audiences of BBC World News and bbc.com consistently provide exposure to the most valuable groups for business and finance advertising:

• In Europe, BBC World News beats Bloomberg and CNBC among business decision-makers and those responsible for $1 million capital expenditure budgets²
• In the USA, 31% of BBC viewers have a total household net worth of $1 million or more³
• In Asia, 32% of the BBC World News and bbc.com combined audience are business decision-makers with a total monthly income of US$9 billion⁴.
• In the Middle East, 15% of affluent adults watch BBC World News every month. 75% of these watch the channel every week and 60% view daily⁵.
• In Africa, 40% of the BBC World News and bbc.com combined audience are business decision-makers with a total monthly income of €66.9 billion⁶.

The in-depth business coverage of BBC World News and bbc.com provides the opportunity to target key decision-makers through business advertising on trusted sources of online and TV news.

Brands can target business and finance audiences through spot advertising on: 

• GMT with George Alagiah
• Impact with Mishal Husain
• World News Today with Zeinab Badawi
• HARDtalk with Stephen Sackur
• The Bottom Line with Evan Davis 
• World Debate

Sponsorship opportunities and spot advertising on BBC World News are also available with:

• The Bottom Line
• World Business Report* and Business Reports for Asia*, India and the Middle East (*sponsorship outside Europe only)
• Start-Up Stories

Find out more about the commercial opportunities around BBC World News business programmes

Business and finance advertising opportunities on bbc.com include:

• Advertising on business pages and dedicated regional Business Reports
• Exclusive buyouts
• Sponsorship of market data
• Sponsorship of business-related series such as Technology of Business and Business of Sport

Get more information on the commercial opportunities around bbc.com business content

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¹   Media Brand Values 2011 
²   EMS Europe 2012 
³   Mendelsohn 2012 Affluent Survey.  Data based on BBC World News ‘any’ viewing. 
⁴   PAX Q4 2011 - Q3 2012 (10,021,000/18,389). Target: BBC World News or bbc.com monthly viewers (2,047,556/4,357) 

⁵   EMS Middle East 2012
⁶   EMS Africa 2012. BBC audience defined as those who have seen the international TV channel or visited the international website in the last month.