Luxury advertising opportunities
Luxury advertising on BBC World News, bbc.com and lonelyplanet.com reaches some of the most affluent audiences in global media.
Watch the promo above to learn about the opportunities for exclusive brands with BBC Advertising.
Reach a premium audience with BBC World News
BBC World News viewers have investments totalling over $2 trillion, while 85% are happy to pay extra for quality1. Target luxury consumers in key markets through BBC World News, which is also distributed through 40 partner airlines and available in 1.9 million hotel rooms2.
Find out more about advertising opportunities on BBC World News.
Luxury advertising on bbc.com
With more unique users than any other international news site in EMEA3, bbc.com is the perfect environment for targeting luxury consumers with a continued propensity to spend. Through bbc.com, luxury advertising reaches three in ten of all platinum and gold card users4 and, according to BBC Advertising luxury research, the perceived value of items advertised on bbc.com is three times higher than the perceived value when consumers are exposed to the ads on competitor websites5.
Get more detail on opportunities for luxury advertisers on bbc.com.
Reach affluent consumers on lonelyplanet.com
The Lonely Planet audience is financially equipped to make independent travel choices. In the UK, 85.2% of UK Lonely Planet guidebook users* fall into the ABC1 social grade6 while in the USA, one in three users of lonelyplanet.com has a household income of US$100,000 or more7.
Find out more about Lonely Planet advertising opportunities.
1 EMS+CEMS Europe 2012 (12 months) Universe/Base, (48,974,000 / 27,887) and monthly viewers of BBC World News (12,713,000 / 8,614) for trillion we have used the US definition of 10 to the power of 12
2 BBC World News distribution report, May 2012
3 comScore unified Q1 January-March 2012 monthly average. Excluding UK
4 EMS+CEMS Europe 2012 (12 months) against monthly users of websites. All figures relate to Europe excluding UK. CNN relates to edition.cnn : CNN Money/ Fortune are shown separately. Target: €950,000 +- Value Of Private Investments (including Mortgage/Home) (A)
5 The Italian Dress Test, Toluna, June 2009. Male + Female respondents – luxury goods consumers. Q: How much would you value the clothing which you have just seen? Average values
6 TGI GB Q4 (July 2010 – June 2011) *Have bought a Lonely Planet guide in the last 12 months
7 comScore three-month average, USA only to July 2011