Sport advertising opportunities
In sports news coverage on BBC World News and bbc.com, advertisers have a powerful tool for reaching affluent, decision-making audiences in a passionate, highly engaging environment.
Advertising in sports pages on bbc.com reaches an elite sports audience:
These highly influential individuals turn to the sports news coverage of BBC World News and bbc.com for insightful punditry, expert analysis, award-winning bloggers and live text commentary from major worldwide sporting events.
- 75% consider themselves affluent
- 40% are in management positions and
- 90% consider themselves opinion leaders1.
Advertise around BBC sports news coverage of the 2013 F1 Grand Prix Championship or the British and Irish Lions' tour of Australia.
Online advertising on bbc.com/sport
Reach major audiences during major live sporting events with insightful live text commentary and reports, plus our award-winning pundits and bloggers. Coverage of the London 2012 Olympic Games attracted 51 million unique users across all of bbc.com platforms* while coverage of the 2010 FIFA World Cup generated 65 million page views from 10 million unique users.
Find out about advertising opportunities on bbc.com alongside sports news coverage of football, rugby, tennis, golf, F1 and cricket.
Get information on the BBC Sport mobile responsive site and the new BBC Sport App
Sport-related opportunities on BBC World News
Target sports fans who demand in-depth reporting from their coverage with results, action, analysis and interviews from BBC World News’ star-studded line-up of sports programming.
Advertising and sponsorship opportunities are available on the following BBC World News sports programmes: Sport Today, Final Score, Extra Time, Football Focus and Talking Football.
Get more details on the opportunities around BBC World News sports programmes
1 bbc.com on-site user survey. April -18 May 2011. Sports respondents only (443/1164). Global excluding UK