Travel advertising opportunities with BBC Advertising

With a portfolio of powerful, trusted, global travel brands, BBC Advertising can help advertisers reach audiences who are adventurous, affluent and always looking for their next destination.

Featuring a wealth of destinations, insider advice and the latest industry trends for informed travellers, Fast:Track is the weekly travel programme for BBC World News viewers. With 92% of viewers valuing exploration and 85% happy to pay extra for quality¹, it’s also a hugely valuable environment for travel sector advertising. 

Find out more about the opportunities to advertise around travel programming on BBC World News.

Leverage in-depth destination coverage and features around themes such as Nature and the Outdoors, Art and Architecture, and Food and Drink; 57% of the bbc.com/travel audience spent over $1,000 per person on their last major trip – and 65% are planning a holiday on another continent². 

Find out more about online advertising alongside bbc.com travel content

Country Direct delivers deeper insights and understanding of a nation and its people: economic opportunities and challenges, traditions, innovations, dreams and fears. Over two weeks, special editions of existing BBC World News programmes focus on a particular country. This is supported by dedicated bbc.com content that gives advertisers an integrated multi-platform advertising opportunity.

The following countries are scheduled to be featured in 2013 (subject to final confirmation): 

• Ecuador      (27 May - 7 June 2013)
• Georgia       (24 June - 5 July 2013)
• Vietnam      (19-30 August 2013)
• Iceland        (23 September - 4 October 2013) 
• Singapore   (21 October - 1 November 2013)

Advertising opportunities include ad adjacencies, online display advertising and pre-roll video. See the Ukraine Direct case study.

With over one million registered users, 52 million page views and more than 12 million unique visitors per month³, lonelyplanet.com is an invaluable source of advice and recommendations for travellers worldwide. Its audience of frequent travellers is educated (67.5% have at least one degree), affluent (65% earn more than $60,000) and independent-minded⁴. 

Get more information about advertising with Lonely Planet

¹  EMS Summer 2012. BBC viewers defined as those who have seen the international TV channel or visited the international website last month. – (all ‘agree’)
²  BBC Global Travel Survey March 2010. Total base = 755 
³  lonelyplanet.com Unique Users. Page views: Omniture Site catalyst, average May 2012
⁴  comScore 2009, *comScore US Audience 2009, Lonely Planet Travellers Pulse Survey 2008