Travel advertising opportunities with BBC Advertising
With a portfolio of powerful, trusted, global travel brands, BBC Advertising can help advertisers reach audiences who are adventurous, affluent and always looking for their next destination.
Fast:Track: spot advertising and sponsorship
Featuring a wealth of destinations, insider advice and the latest industry trends for informed travellers, Fast:Track is the weekly travel programme for BBC World News viewers. With 92% of viewers valuing exploration and 85% happy to pay extra for quality1, it’s also a hugely valuable environment for travel sector advertising.
Find out more about the opportunities to advertise around travel programming on BBC World News.
Advertise online with bbc.com/travel
Leverage in-depth destination coverage and features around themes such as Nature and the Outdoors, Art and Architecture, and Food and Drink; 57% of the bbc.com/travel audience spent over $1,000 per person on their last major trip – and 65% are planning a holiday on another continent2.
Find out more about online advertising alongside bbc.com travel content
Country Direct seasons
Country Direct delivers deeper insights and understanding of a nation and its people: economic opportunities and challenges, traditions, innovations, dreams and fears. Over two weeks, special editions of existing BBC World News programmes focus on a particular country. This is supported by dedicated bbc.com content that gives advertisers an integrated multi-platform advertising opportunity.
The following countries are scheduled to be featured in 2013 (subject to final confirmation):
- Ecuador (27 May - 7 June 2013)
- Georgia (24 June - 5 July 2013)
- Vietnam (19-30 August 2013)
- Iceland (23 September - 4 October 2013)
- Singapore (21 October - 1 November 2013)
Advertising opportunities include ad adjacencies, online display advertising and pre-roll video. See the Ukraine Direct case study.
Advertising opportunities on lonelyplanet.com
With over one million registered users, 52 million page views and more than 12 million unique visitors per month3, lonelyplanet.com is an invaluable source of advice and recommendations for travellers worldwide. Its audience of frequent travellers is educated (67.5% have at least one degree), affluent (65% earn more than $60,000) and independent-minded4.
Get more information about advertising with Lonely Planet
1 EMS Summer 2012. BBC viewers defined as those who have seen the international TV channel or visited the international website last month. – (all ‘agree’)
2 BBC Global Travel Survey March 2010. Total base = 755
3 lonelyplanet.com Unique Users. Page views: Omniture Site catalyst, average May 2012
4 comScore 2009, *comScore US Audience 2009, Lonely Planet Travellers Pulse Survey 2008