TV advertising in Australia: BBC Knowledge and UKTV
For campaigns targeting audiences in Australia, BBC Advertising offers advertising opportunities on BBC Knowledge, reaching 990,000 different people each week1, and TV advertising opportunities on UKTV, with an average weekly audience of 1.3 million1. Both channels cater to premium audiences with clear value to advertisers.
TV advertising in Australia with BBC Knowledge accompanies an enriching mix of science, technology, history, natural history and adventure programming. BBC Knowledge takes viewers on a fascinating journey of shared discovery and wonder, with passionate presenters stimulating conversations and igniting big ideas.
Multi-platform BBC Knowledge advertising opportunities include:
By aggregating BBC Knowledge assets through BBC Advertising, Australia-focused campaigns can reach key consumers across multiple screens and touchpoints: innovative solutions that deliver excellent results.
- 15-, 30- and 60-second spot placements
- Programme sponsorship
- Branded content
- Microsite integration
- Events, consumer promotions, gaming and more.
Get reach and audience information for BBC Knowledge in Australia
Advertising on UKTV accompanies the best of Great British Entertainment. Brought to Australian viewers by the BBC, UKTV gives fans the perfect mix of premium drama like Jane Campion's Top of the Lake, detective series such as Midsomer Murders and DCI Banks, addictive soaps including rating hits Coronation Street and Eastenders, hilarious comedies, brilliant chat shows and laugh-out loud panel quizzes such as QI, The Graham Norton Show and Never Mind the Buzzcocks.
UKTV advertising opportunities in Australia stretch across platforms through
- TV spot advertising
- Branded content
- Digital campaigns through microsite integration and gaming
- Offline activity such as events and consumer promotions
Get reach and audience information for UKTV in Australia
1 OzTam National STV Homes. Weeks 1-52 2012, 0600-2400, reach profile; Nielsen CMV Survey 9 2012, P14+.