Case Study Compendium

Quality Wins. These advertising case studies show how this works for our advertisers and how the core values of the BBC are the building blocks of their success.  

Use the filters below to search for case studies by region, industry sector or platform.  Or browse through the latest case study compendium to get inspiration for your TV or digital advertising campaign. 

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Maldives Tourism

Learn how a multi-platform campaign on BBC World News and connected the Maldives with affluent global leisure travellers.
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Tourism Authority of Thailand

How BBC Advertising helped broaden the appeal of Thailand among travellers in Asia-Pacific.
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Peru Tourism

BBC Advertising created a schedule on BBC World News to promote multiple aspects of Peru to a global audience of international travellers.
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Multi-platform sponsorship of Collaboration Culture series helped Emirates reach adventurous travellers and shift audience perceptions of the airline to a lifestyle brand.
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VisitBritain and BA

BBC Worldwide, VisitBritain and British Airways partnered to launch a dedicated content portal on, known as BBC Britain, that tells a compelling story of modern Britain.
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Brand USA

Showcasing lesser-known America to international travellers in a compelling way.
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Targeting business decision-makers with an unexpected message.
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HSBC Expat

Partnered content series drives traffic to HSBC's expat survey.
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