Case Study Compendium

BBC Advertising created a schedule on BBC World News to promote multiple aspects of Peru to a global audience of international travellers.
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Multi-platform sponsorship of Collaboration Culture series helped Emirates reach adventurous travellers and shift audience perceptions of the airline to a lifestyle brand.
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The custom-built site featured video content produced by Lonely Planet TV which promoted five distinct destinations in Australia.
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How DoubleTree by Hilton used lonelyplanet.com to raise its profile with the world's largest travel audience.
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Luxury watchmaker Audemars Piguet targeted affluent males using the BBC News App for iPad and half-page ads on the News and Business pages of bbc.com.
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Sotheby's International Realty broadened its identity as the premier luxury international real estate brand through an integrated campaign on bbc.com.
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Great timing of its campaign on BBC World News and bbc.com delivered great results for Asia's real estate giant.
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A multi-platform campaign around the bank's sponsorship of The Ideas Exchange on BBC World News drove engagement and usage of HSBC products and services.
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