Case Study Compendium

Quality Wins. These advertising case studies show how this works for our advertisers and how the core values of the BBC are the building blocks of their success.  

Use the filters below to search for case studies by region, industry sector or platform.  Or browse through the latest case study compendium to get inspiration for your TV or digital advertising campaign. 

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A campaign on fuelled improved brand perception for Michelin Tyres.
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Maldives Tourism

Learn how a multi-platform campaign on BBC World News and connected the Maldives with affluent global leisure travellers.
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How a campaign on drove awareness of the new Porsche Cayman among affluent males, luxury car owners and business decision-makers.
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Tourism Authority of Thailand

How BBC Advertising helped broaden the appeal of Thailand among travellers in Asia-Pacific.
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Peru Tourism

BBC Advertising created a schedule on BBC World News to promote multiple aspects of Peru to a global audience of international travellers.
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Multi-platform sponsorship of Collaboration Culture series helped Emirates reach adventurous travellers and shift audience perceptions of the airline to a lifestyle brand.
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Audemars Piguet

Luxury watchmaker Audemars Piguet targeted affluent males using the BBC News App for iPad and half-page ads on the News and Business pages of
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Sotheby's International Realty

Sotheby's International Realty broadened its identity as the premier luxury international real estate brand through an integrated campaign on
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