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Thinking big paid off for Airbus’ bbc.com campaign, which gave awareness of the Airbus A380, the world’s largest commercial aircraft, maximum lift during the Dubai Airshow.
- Target aviation professionals and business decision-makers
- Create rapid impact for the Airbus A380
- Maximise the opportunity of the Dubai Airshow
- Strengthen Airbus’ position as a market leader
- Raise awareness of the A380’s environmental and cost benefits
A one-day global takeover of key sections on bbc.com was designed to maximise the impact of Airbus’ advertising budget, delivering an upmarket audience of senior decision-makers and maximising the opportunity represented by the Dubai Airshow.
The online advertising campaign on bbc.com delivered 25 million page impressions in just 24 hours1
See examples of the Airbus advertising creative for the following campaigns:
Source: 1 DoubleClick, 17 November 2009.