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Targeting educated and influential audiences through advertising on BBC World News and bbc.com delivered substantial brand benefits for Enel, increasing the perception that the company has a strong ethical foundation.¹

Creative solution

• 30-second commercials across key dayparts on BBC World News around the Enel ad campaign theme ‘Energy in tune with you’
• Pre-roll video and banner advertising on bbc.com, across News and Business sections. See an example of Enel's advertising campaign creative.

 Key results

• Enel brand trust increased by 107% following the campaign¹

“The BBC has provided the perfect multimedia platform to reach a truly global audience and successfully raise the profile and brand image of Enel.”

Silvia Fellegara, Head of Advertising and New Media – External Relations, Enel SpA

Source

¹ MetrixLab cross-media campaign evaluation, July 2009