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Targeting educated and influential audiences through advertising on BBC World News and bbc.com delivered substantial brand benefits for Enel, increasing the perception that the company has a strong ethical foundation.1
- Enel brand trust increased by 107% following the campaign1
“The BBC has provided the perfect multimedia platform to reach a truly global audience and successfully raise the profile and brand image of Enel.”
Silvia Fellegara, Head of Advertising and New Media – External Relations, Enel SpA
1 MetrixLab cross-media campaign evaluation, July 2009