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Longines buyout: horse-racing section of bbc.com
To promote its association with horse-racing, Longines ran a tactical buy-out campaign of the horse-racing section on bbc.com in 2011. bbc.com/sport was an excellent fit for Longines premium product advertising. Examples of the Longines campaign creative are below.
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Find out about opportunities for luxury brands to advertise on BBC World News and bbc.com
Longines: leaderboard and MPU
Longines: expanded half-page