To promote its association with horse-racing, Longines ran a tactical buy-out campaign of the horse-racing section on bbc.com in 2011. bbc.com/sport was an excellent fit for Longines premium product advertising. Examples of the Longines campaign creative are below.

Plan your own digital campaign: get the ad specifications and see the digital ratecards for advertising on bbc.com.

Find out about opportunities for luxury brands to advertise on BBC World News and bbc.com