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MTN sport and travel sponsorship
Sponsoring key elements of Sport Today and fast:track around the time of the FIFA 2010 World Cup on BBC World News gave MTN the results it desired amongst audiences in Africa and the Middle East .
The campaign included sponsorship of Sport Today’s coverage and results tables, sponsorship of fast:track’s World Cup City Guides, targeted MTN advertising on BBC World News and a sponsored World Cup Countdown Clock.
Watch the video below and read the MTN case study
Find out about advertising opportunities around Travel-related programmes and content on BBC World News and bbc.com
MTN: sponsorship of fast:track World Cup city guides