Sponsoring key elements of Sport Today and fast:track around the time of the FIFA 2010 World Cup on BBC World News gave MTN the results it desired amongst audiences in Africa and the Middle East .

The campaign included sponsorship of Sport Today’s coverage and results tables, sponsorship of fast:track’s World Cup City Guides, targeted MTN advertising on BBC World News and a sponsored World Cup Countdown Clock.

Watch the video below and read the MTN case study

Find out about advertising opportunities around Travel-related programmes and content on BBC World News and bbc.com