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Xerox digital campaign
Sponsoring The Technology of Business on BBC World News, together with an online ad campaign helped Xerox to shift brand perceptions.
The Technology of Business was a new series of 24 four-minute online modules developed to enhance bbc.com’s technology coverage. The campaign included pre-roll Xerox advertising on bbc.com, and banner advertising on a dedicated Technology of Business section.
Read the Xerox case study or see more creative examples below.
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