BBC digital ratecards


Below you will find the rates for advertising on bbc.com, BBC Mobile, BBC News App and BBC World Service sites. View the tables or download the PDF.

Prices given are Cost per Thousand (CPM): US$ Gross

bbc.com (all digital screens)

AD SLOT
LEADER
BOARD
MPU
IAB
HALF-PAGE
IAB PORTRAIT  CASCADE 
DIMENSIONS
728x90/
970x90/ 300x50
300x250
300x600
 300x1050  940x230 (x3)
bbc.com - ROS
30
40
70
 N/A
N/A
HOMEPAGE
40
55
80
 N/A
 110
NEWS HOME
40
55
80
100  N/A
NEWS
40
55
80
100  N/A
BUSINESS
60
80
100
120  130
SCIENCE & ENVIRONMENT
50
70
90
110  120
TECHNOLOGY
50
70
90
110  120
ENTERTAINMENT
40
55
80
100  110
SPORT
40
55
80
100  110
WEATHER  40 55 80  N/A
N/A 
Billboard / Pushdown / Cascade / Portrait / Wallpaper available as a buyout only.   


AD SLOT
IAB
BILLBOARD
INTERSTITIAL 
VIDEO
 OPA
PUSH
DOWN
WALL
PAPER
DIMENSIONS  970x250 OUT OF PAGE

512x288 +
300x60/
300x250

 970x44(418)
1x1
bbc.com - ROS  N/A
 N/A
70
 N/A
N/A
HOMEPAGE 100 110
N/A
 90
100
NEWS HOME 100 110
N/A
 90
N/A
NEWS 100  N/A
90
 90
N/A
BUSINESS 110 130
100
 100
N/A
SCIENCE & ENVIRONMENT 110 120
90
 100
N/A
TECHNOLOGY 110 120
90
 100
N/A
ENTERTAINMENT 100 110
90
 90
N/A
SPORT 100 110
90
 90
100
WEATHER  100 N/A
 
90 N/A  100
 Billboard / Pushdown / Cascade / Portrait / Wallpaper available as a buyout only. 

BBC Feature sites

AD SLOT
LEADER BOARD
MPU
IAB HALF- PAGE
CASCADE  IAB BILLBOARD 
DIMENSIONS
728x90/
970x90/ 300x50
300x250
300x600
940x230 (x3)  970x250 
BBC AUTOS - ROS
50
70
90
N/A  N/A 
BBC AUTOS - SECTION/COLUMN
60
85
110
130 120
BBC CAPITAL/ CULTURE/ FUTURE/ TRAVEL  - ROS
60
85
110
N/A
N/A
BBC CAPITAL/ CULTURE/FUTURE/ TRAVEL -SECTION/COLUMN
70
100
130
150  120 


AD SLOT
OPA PUSHDOWN
INTERSTITIAL
VIDEO
WALLPAPER
DIMENSIONS   970x66(418)  OUT OF PAGE 512x288+ 300x60/
300x250 
1x1
BBC AUTOS - ROS
N/A
75
N/A
BBC AUTOS - SECTION/COLUMN
110
130
90
120
BBC CAPITAL/ CULTURE/ FUTURE/ TRAVEL - ROS
N/A
N/A
90
N/A
BBC CAPITAL/ CULTURE/ FUTURE/ TRAVEL - SECTION/COLUMN 110  150  110  120

BBC Apps

PLACEMENT
BANNER
INTERSTITIAL VIDEO
DIMENSIONS
Various
Various Various
BBC NEWS APP - SMARTPHONE
35
100* 75
BBC NEWS APP - TABLET/KINDLE  50 150* 75
BBC NEWS APP - IPTV  N/A N/A 75
BBC SPORT APP - SMARTPHONE
35
N/A N/A
BBC SPORT APP - TABLET  N/A
100  N/A
*available on iPhone and iPad only

BBC World Service language news sites

AD SLOTC
LEADER BOARD
MPU
IAB HALF-PAGE 
DIMENSIONS
728x90/
970x90
300x250
 300x600
BBC WORLD SERVICE ROS
30
40 70
BBC WORLD SERVICE HOMEPAGE
40
55  80
BBC WORLD SERVICE SECTIONS
40
55  80


PLACEMENT IAB BILLBOARD 
OPA PUSHDOWN
 VIDEO 
DIMENSIONS
970x250
336x700/ 336x850
 512x288/ 300x250
BBC WORLD SERVICE ROS
N/A
N/A
 75
BBC WORLD SERVICE HOMEPAGE
100
90
 90
BBC WORLD SERVICE SECTIONS
100
90
 90

Additional targeting for bbc.com and BBC World Service sites

ADDITIONAL TARGETING

                PREMIUM

COUNTRY TARGETING
+15%
DEVICE TARGETING
+20%
AUDIENCE SEGMENTS (1ST PARTY)  +20%
AUDIENCE SEGMENTS (3RD PARTY)
 POA
BUYOUT  +30%

Sponsorship and other opportunities

  • Sponsorship buttons are available on homepage modules, Market Data, Entertainment, Sport and BBC Feature sites. Sponsorship of a section is only available as part of a buyout of Leaderboard and MPU.
  • Please contact your rep for further information. 

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