lonelyplanet.com: ratecard


To see content specific to Australia use the Location Selector at the top of the page.


Cost per Thousand (CPM): US$ Gross

Dimensions 728x90  300x250 300x600 Pre-Roll
(512x288)
Wallpaper
(1796x880)  
 Interstitial
HOMEPAGE  30  40  N/A  75  N/A N/A
DESTINATIONS  30  40  65**  75  80 100
THEMES*  30  40  N/A  75  80 100
THORNTREE FORUM   25  35  N/A  N/A  N/A N/A
AVID TRAVELLERS
 20  30  N/A  65  N/A N/A

  • Tier 1 - Homepage, Destinations Homepage, Destinations Continent, Country and City Homepages, Galleries Homepage
  • Tier 2 - Includes all other sections and sub-sections
  • Pushdowns - Served only on Home Page, Destination Home Page and Destination Overview Pages. One-week minimum exclusivity.
  • VOD - Complementary MPU. Pre-roll no longer than 15 seconds
  • *Themes are available as sponsorships only
  • **On content pages only

 Additional targeting for lonelyplanet.com

 BEHAVIOURAL TARGETING +20%
 GEO TARGETS +15%
 BUYOUT PREMIUM +15%
 TIME OF DAY, DAY OF WEEK, DOMAIN +30%


BBC Advertising only sells Lonely Planet advertising in Asia-Pacific. To find out about opportunities in this region, please use the Contact Form. If you would like to advertise on lonelyplanet.com in the UK, contact Immediate Media. For all other markets, please visit the Lonely Planet website

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