BBC Apps: ad specs

Android: BBC News App

Availability	Across the BBC News App
Ad Placements	1 ad unit – bottom of the page in both Portrait and Landscape modes.
Dimensions (w x h)	768x90, 800x90 (Portrait), 544x60 and 680x60 (Landscape), 600x60 (Nexus-Portrait). Ideally all sizes should be supplied. Please note that the 600x60 size is for the Nexus 7 tablet and any other 7-inch tablet with a UI resolution of 600 pixels wide.
File Size	Max 25kb (portrait), max 20kb (landscape)
Accepted Ad Formats	GIF, JPEG, PNG.
Animation	Allowed for max 30 seconds, GIF only 3 loops. Video and audio accepted as part of the landing page..
Expanded Size and Rich Media	Permitted if creatives are built to Admob specs. Expansion permitted on the landing page to a full page.
Targeting Available	Geo IP, site section.
Third-Party Rich Media	Any third-party tracking URL accepted. Any 1x1 pixel tracking tag accepted.
Ad Submission	Creative must be submitted with a clickthrough URL and must be submitted five working days before campaign start date.

Availability	Across the BBC News App on iPhone and Android phone
Ad Placement	1 ad unit – bottom of the page.
File Size	Max 15kb for 320x50
Dimensions (wxh)	320x50
Accepted Ad Formats	GIF, JPG, PNG, third-party tags (approved vendors only)
Animation	Allowed, max. 30 seconds, GIF only three loops.
Rich Media	Accepted, as long as the 320x50 banner is following AdMob specs or MRAID 1.0 specs. (Sponsorship 88x31 is image only).
Expanded Size	Only expanded on tap/click if expansion is full page and is MRAID or AdMob compliant, or follows normal clicking-through behaviour. No half-expandable or auto-expandable.
Best Practice	Ensure images are mobile web optimised. Do not use Flash assets. Landing pages must be mobile optimised. Use MRAID specifications where appropriate. Changing connectivity speeds and device variability affect how ad display process is displayed. For rich media in-app adsm, we support creatives that are compliant with AdMob or MRAID 1.0 specifications. The can be either HTML5 or HTML4. Find out how to build an ad to AdMob specifcations. Find out how to build a MRAID 1.0 compliant ad.
Targeting Available	Geo IP, Sport selection (top level, e.g. rugby)
Third-Party Rich Media	Third-party ad serving is accepted. Approved vendors only.
Retina Resolution	Accepted for iPhone. Please provide 640x100.
Ad Submission	Creative must be submitted with a click through URL and must be submitted 5 days before campaign start date.

Availability	Across the BBC Sport App on iPhone and Android phone
Ad Placements	2 ad units – bottom of the page and Splash page.
File Size	Max 15kb for 320x50, max 10kb for 88x31 sponsorship logo
Dimensions (w x h)	320x50 and 99x31 (sponsorship logo).
Accepted Ad Formats	GIF, JPEG, PNG, third-party tags (approved vendors only). Image only for 88x31 sponsorship logo.
Animation	Allowed max 30 seconds, GIF only three loops.
Rich Media	Accepted, as long as the 320x50 banner follows Admob specs or MRAID 1.0 specs (sponsorship 88x31 is image only).
Expanded Size	No expansion permitted.
Targeting Available	Geo IP, sport section top level (eg rugby).
Third-Party Rich Media	Third-party ad serving is accepted (approved vendors only).
Retina Resolution	Accepted for iPhone, please provide 640x1-0 and 16x62 file sizes.
Ad Submission	Creative must be submitted with a clickthrough URL and must be submitted five working days before campaign start date.