BBC Apps: ad specs

iPad: BBC News App

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Availability Across all the BBC News App except Audio & Video and language sections (i.e. Chinese, Urdu, etc.).
Ad Placements 1 ad unit – bottom of the page in both Portrait and Landscape modes.
Dimensions (w x h) 768x90 (Portrait) and 516x60 (Landscape).
File size Max 20kb
Accepted Ad Formats GIF, JPG, PNG. Richmedia tags following AdMob or MRAID1.0 specifications. This can be either HTML5 or HTML4.
Animation Allowed, GIF only 3 loops.
Expanded Size
and Rich Media
 Allowed, as long as the ad is following AdMob specifications.
Expansion permitted on tap.

Portrait 768 x 90 expands to 768 x 1024
Recommended Banner File Size: 30K, <40K, <80K (rich media)
Recommended Expanded View File Size: 200-450KB
Max File Size (Banner + Expanded View): 1MB

Landscape 516 x 60 expands to 768 x 1024 
Recommended Banner File Size: 30K, <40K, <80K (rich media)
Recommended Expanded View File Size: 200-450KB
Max File Size (Banner + Expanded View): 800KB
Best Practice  Ensure images are mobile web optimised. Do not use Flash assets. Landing pages must be mobile optimised. Use MRAID specifications when appropriate.
Changing connectivity speeds and device variability affect how ad display is processed.
For rich media in-app adsm we support creatives that are compliant with AdMob or MRAID 1.0 specifications. This can be either HTML5 or HTML4.

Find out how to build an ad to AdMob specifications.

Find out how to build a MRAID 1.0 compliant ad.
Targeting Available Geo IP, site section
Third-Party Rich Media All third-party ad serving vendors, third-party tracking URLs and 1x1 pixel tracking tags are accepted.
Ad Submission Requirements Creative must be submitted with a click through URL and must be submitted seven working days before campaign start date.

Pre-roll video

Availability PRE-ROLL AVAILABLE FROM MAY 2013.  
15-second pre-rolls permitted globally on the Technology, Business, Science, Entertainment, Health and Sport carousels on the BBC News App for iPad with frequency cap of one per user per day
Ad Placements Pre-roll
Resolution 1920 x 1080
Length Max 15 seconds
Accepted Video Formats MPEG-4 (H.264), Main Profile level 4, aspect ratio 16:9, video bitrate 8000 kbps, audio bitrate 320 kbps, frame rate 25 FPS (PAL), audio format AAC-LC, channel stereo, audio sample rate 16 bit (48 kHz)
3rd Party Rich Media 3rd party ad serving not accepted. No VAST technology accepted
Ad Submission Requirements Creative must be submitted with a click through URL and must be submitted 5 days before campaign start date.

Static interstitial

Availability BBC News App, every 5 swipes/story pages (every 3 in US).
Dimensions (w x h) 300 x 600 only.
File size Max 30kb.
Accepted Ad Formats GIF, JPG, animated GIF, PNG.
Animation & Looping Allowed, 15 seconds max. Dark border required.
Expanded Size
 Not allowed for this unit.
Video Not allowed for this unit.
Third Party Vendors Yes, allowed for this unit. Creative should be static.
Third Party Tracking 1x1 pixel tracking tags allowed from May 2013.
Ad Submission Requirements Ads must be submitted five working days before campaign start date.

Rich media interstitial

Availability BBC News App for iPad, every 5 swipes/story pages (every 2 in the US)
Dimensions (w x h) 300x600
768x914 (full page portrait)
512x626 (full page landscape)
The creative should handle whether Retina display is detected or not.
File size Rich media: max 30kb initial download.
Accepted ad formats GIF, animated GIF, JPG, PNG, HTML, HTML5, Javascript.
Animation & Looping Allowed, GIF only 3 loops.
Expanded Size
 Not allowed for this unit.
Video  Allowed for this unit. 
Best Practice  Ensure images are mobile web optimised. Do not use Flash assets. Landing pages must be mobile optimised. Use MRAID specifications when appropriate.
Changing connectivity speeds and device variability affect how ad display is processed.
For rich media in-app adsm we support creatives that are compliant with AdMob or MRAID 1.0 specifications. This can be either HTML5 or HTML4.

Find out how to build an ad to AdMob specifications.

Find out how to build a MRAID 1.0 compliant ad.
Third-Party Vendors Allowed for this unit.
Third-Party Tracking (i.e. 1x1 pixel tag) Allowed for this unit. Please use the following method in the creative to register the impression tracking URL. This URL will be requested when the interstitial ad is shown to the user rather than at request time. Replace [3RD_PARTY_IMPRESSION_URL] with the actual URL leading to http://

<script type="text/javascript" src="http://media.admob.com/api/v1/google_mobile_app_ads.js"> <script type="text/javascript">admob.events.dispatchAppEvent('3rdpartyurl', '[3RD_PARTY_IMPRESSION_URL]');</script>”
Ad Submission Requirements Ad must be submitted 14 working days before campaign start date.

Contact

Use the Location Selector to find your local contact

EMEA

Guy Hughes-Wilson

 +44 20 8433 3418

AMERICAS

Mark Gall

 +1 212 339 1714

ASIA

Sunita Rajan

 +65 6507 4242 

Or get in touch via our contact form.

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