bbc.com: ad specs

Pushdown

push down advert
Availability
  • All areas
  • Automatic expansion capped to one per user per 24 hours
Dimensions
(w x h)
  • 970 x 66 pixels retracted. 970 x 418 pixels expanded.
  • Ad automatically expands for 7 seconds then auto-retracts.
  • Manual expansion on click ONLY, anytime after initial auto-expand.
  • Leave behind of 970 x 66 served to users after cap with option to manually expand.
  • Audio - by user initiation only.
File Size Default GIF/JPG = 40kb max | Initial flash = 40kb max
Polite Download Initial file size = 40kb. Total file size = 200kb (without video), 1MB (true video streaming only, progressive download must be on user click).
Animation & Looping 30 secs max. Auto-expansion: 7 secs included smooth expansion and retraction.
Capping First auto-expansion limited to one per user per day.
Expanded Size
970x418 max. Must expand DOWN only. Only third-party vendor tags accepted to run expandable formats, please see list in the PDF below.
Creative Submissions

There are two options: either submitting only one tag which has the automatic expansion capped from third-party vendor side or submitting two separate tags:

  1. auto-expand
  2. manual expand file that will expand upon user interaction (click only) any time after the initial auto-expand. Ads must be submitted 7 working days before campaign start date.

Contact

Use the Location Selector to find your local contact

EMEA

Guy Hughes-Wilson

 +44 20 8433 3418

AMERICAS

Mark Gall

 +1 212 339 1714

ASIA

Sunita Rajan

 +65 6507 4242 

Or get in touch via our contact form.

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