lonelyplanet.com: ad specs

lonelyplanet.com advertising opportunities include rich media display ads, video and section sponsorship. Select a format from the drop-down below to find the relevant lonelyplanet.com ad spec for your campaign.


Find out more about advertising opportunities with lonelyplanet.com, and complete your digital ad campaign planning using the lonelyplanet.com ratecards.


Floor

Availability Destinations, Thorntree and Media Gallery
Dimensions 100% Width of Browser Window x 50px height max
Expanded Dimension 100% Width of Browser Window x 172px height max
Ad Behaviour Floor Ad first view is auto initiated. The ad is to be placed at the bottom relative to browser window. Frequency capped at one per user per day.
Back-up Image Image type: JPEG or GIF only
Image weight: 40kb max
Flash Flash version: 9.0 or later
Default SWF files size: 50kb max
Rich SWF file size: 200kb max
Animation Behaviour The Floor Ad should be position at bottom relative to the browser window - stays open until the user selects to close it (by clicking CLOSE X).
Video/Sound Allowed

Note: For any advertiser offering Travel Booking services, landing pages must not reach the Booking Area/Booking Widget until three subsequent clicks have been made from the initial landing page.


Lonely Planet floor ad tech specs 2012
BBC Advertising creative technical specifications Jan 2013

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