lonelyplanet.com: ad specs

lonelyplanet.com advertising opportunities include rich media display ads, video ads and section sponsorship. Select a format from the drop-down below to find the relevant lonelyplanet.com ad spec for your campaign.

Medium rectangle

Availability	The entire Lonely Planet network
Default Dimensions	300x250 pixels
Back-up Image	Image type: JPEG or GIF only Image weight: 40kb max
Flash	Flash version: 9.0 or later SWF file size: 40kb max Looping: Max of three loops Frame Rate: 18 - 21 fps Flash Click Command: on(release){ getURL(_level0.clickTag, "_blank"); }
Note	The "on release" syntax does not need to include the destination URL, instead the above clickTag needs to be implemented (clickTAG or clickTag will be accepted).
Notes on Creative Execution	Creative must not aim to look like site content such as editorial content. Creative must include a brand mark of the advertiser. If banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC. A back up GIF/JPEG creative must accompany all flash creative for browsers without Flash enabled. Creative must not contain any strobing effects or rapid alternating colours.

Note: For any advertiser offering Travel Booking services, landing pages must not reach the Booking Area/Booking Widget until three subsequent clicks have been made from the initial landing page.

Lonely Planet medium rectangle tech specs 2012

BBC Advertising creative technical specifications Jan 2013