BBC World Service websites: reach and audience

Broadcast in 28 languages, BBC World Service attracts a weekly global audience of 191 million people1 who regard it as the most objective voice in international news. 

 

Those who visit the BBC World Service language websites bbcmundo.com, bbcarabic.com and bbcrussian.com want to be stimulated and challenged by a breadth of content not available elsewhere.

bbcarabic.com


Audience:

  • 75% Male vs 25% Female4
  • Age - 46% are under 354   
  • University / Post Graduate Degree: 61%5
  • 80% more likely to be brand conscious5
  • 28% are business decision-makers5
  • 40% more likely than average to have and annual income of US$10,001 or more3 

Reach:

  • 3 million unique browsers each month2
  • 8.7 million page views via mobile each month2

bbcbrasil.com


Audience:
  • 58% Male vs 42% Female9
  • Age: 59% under 349
Reach:
  • 3 million unique visitors per month9
  • 46% visit via mobile - a mobile first audience9
  • Length of average site visit: 7.5 mins9

bbchausa.com


Audience:
  • A mobile-first audience - 99% visit via mobile and tablet 10
Reach:
  • 3.5 million unique visitors per month10
  • 68.6 million page views per month (all devices)10
  • Length of average site visit: 9 mins10

bbchindi.com


Audience:
  • 81% Male vs 19% Female7
  • Age: 76% under 347
Reach: 
  • 2 million unique visitors per month8
  • 3.5 million Facebook fans on BBC Hindi page8
  • Length of average site visit: 9 mins8

bbcmundo.com


Audience:

  • 62% Male vs 38% Female4
  • Age: 55% are under 344    
  • 82% are professionals5

Reach:

  • 6.7 million unique browsers each month2
  • 8.9 million page views per month via mobile2

bbcrussian.com


 Audience:
  • 59% male vs 41% female4
  • Age: 45.5% under the age of 554
  • University/postgraduate degree: 74%5
  • 62% in managerial positions5

 
Reach:

  • 4.7 million unique browsers each month2
  • 6.8 million page views per month on mobile2

bbcturkish.com

Audience:
  • 59% male vs 41% female9
  • Age: 59% under 349
  • Over 40% live in metropolitan areas11
Reach:
  • 3.2 million page views per month (all devices)12
  • 1.3 million unique visitors per month12

Source


1 BBC Global Audience Estimate 2014

2 Adobe SiteCatalyst, Sept - Nov 2014

3 Effective Measure, Aug 2014

4  Comscore, Oct 2014

5  GWI, Q3 2014

6 Omniture Discover, Q2 2013 monthly average (April-June)

7 Comscore, May 2015

8 Adobe Site Catalyst Apr-Jun 2015

9 Comscore Dec 2014

10 Adobe SiteCatalyst Dec14 to Feb15 all platforms excl the UK and synd partners

11 Adobe Analytics Unique visitors Jan- Mar 15

12 Adobe Analytics Unique visitors Dec 2014 - Feb 2015

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