BBC World Service websites: reach and audience

Broadcast in 28 languages, BBC World Service attracts a weekly global audience of 191 million people1 who regard it as the most objective voice in international news. 

 

Those who visit the BBC World Service language websites bbcmundo.com, bbcarabic.com and bbcrussian.com want to be stimulated and challenged by a breadth of content not available elsewhere.

bbcmundo.com


Audience:

  • 62% Male vs 38% Female4
  • Age: 55% are under 344    
  • 82% are professionals5

Reach:

  • 6.7 million unique browsers each month2
  • 8.9 million page views per month via mobile2

bbcarabic.com


Audience:

  • 75% Male vs 25% Female4
  • Age - 46% are under 354   
  • University / Post Graduate Degree: 61%5
  • 80% more likely to be brand conscious5
  • 28% are business decision-makers5
  • 40% more likely than average to have and annual income of US$10,001 or more3 

Reach:

  • 3 million unique browsers each month2
  • 8.7 million page views via mobile each month2

bbcrussian.com


 Audience:
  • 59% male vs 41% female4
  • Age: 45.5% under the age of 554
  • University/postgraduate degree: 74%5
  • 62% in managerial positions5

 
Reach:

  • 4.7 million unique browsers each month2
  • 6.8 million page views per month on mobile2

bbchindi.com


Audience:
  • 81% Male vs 19% Female7
  • Age: 60% under 347
Reach: 
  • 1.6 million unique visitors per month8
  • 2.9 million Facebook fans on BBC Hindi page8
  • Length of average site visit: 9 mins8

bbcbrasil.com

Audience:
  • 58% Male vs 42% Female9
  • Age: 59% under 349
Reach:
  • 3 million unique visitors per month9
  • 46% visit via mobile - a mobile first audience9
  • Length of average site visit: 7.5 mins9

Source


1 BBC Global Audience Estimate 2014

2 Adobe SiteCatalyst, Sept - Nov 2014

3 Effective Measure, Aug 2014

4  Comscore, Oct 2014

5  GWI, Q3 2014

6 Omniture Discover, Q2 2013 monthly average (April-June)

7 Comscore, Nov 2014

8 Adobe Site Catalyst Oct-Dec 2014

9 Comscore Dec 2014

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