BBC World Service websites: reach and audience

Broadcast in 27 languages, BBC World Service attracts a weekly global audience of 192 million people1 who regard it as the most objective voice in international news. 

 

Those who visit the BBC World Service language websites bbcmundo.com, bbcarabic.com and bbcrussian.com want to be stimulated and challenged by a breadth of content not available elsewhere. Over half of these users visit BBC World Service Sites every week2.

bbcmundo.com

Audience:

  • 61% Male vs 39% Female3
  • Age: 58% are under 343    

Reach:

  • 2.7 million unique users each month4
  • 1.2 million video views each month, up 35% on the previous 6 months5

bbcarabic.com

Audience:

  • 80% Male vs 20% Female6
  • Average age - 416   
  • University / Post Graduate Degree: 79%6
  • Lived / worked / educated abroad:  61% (index 130)6
  • Average personal income: €60,0856
  • 28% are business decision-makers6
  • 63% more likely than average to be a C-Suites6 

Reach:

  • 1.9 million unique users each month7
  • 1.2 million video views each month5

bbcrussian.com


 
Reach:

  • 2.5 million unique users each month8
  • 0.9 million video views, up 85% from 6 months5

Source

1 BBC World Service Key Facts, July 2013

2 bbc.com Pulse Survey, Q1 2013, Global excluding UK

3 The Global Web Index, Q1 2013

4  Omniture Discover, Q1 2913 monthly average (Jan-March). Figure relates to bbcmundo.com desktop website, bbcmundo.com mobile website data is not included

5  Omniture March 2013

6 EMS Middle East 2012 (1.92m/3,002)

7 Omniture Discover, August 2013

8 Omniture Discover, Q2 2013 monthly average (April-June)

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