bbc.com: reach and audience

Asia

Reach

Source: Omniture Discover, Jan 2015. Figures are based on combined Desktop + Mobile Traffic.
  • Popularity - 144.7 million page views are generated every month1
  • With 19.5 million unique browsers, bbc.com ranks as the number one international news site in Asia1
  • bbc.com is the #1 International TV media website in Asia.2 
  • BBC.com in Asia achieves a strong engagement with an average dwell time of 10.4 minutes a month.3 

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Audience

  • Average age: 414
  • Male/female: 55% / 45%4
  • Affluent: #1 international digital media platform amongst High Net Worth Individuals5
  • Influential: 45% are Business Decision-Makers6
  • Information hungry: 94% like to stay in touch with what is going on in the world6
  • Frequent travellers: 17% fly 6+ times a year and 91% are interested in other countries and cultures6
  • Luxury spenders: 39% buy premium versions of products6

Source

1 Omniture Discover, Jan 2015. Figures are based on combined Desktop + Mobile Traffic.
2 comScore January 2015, Media Metrix, Asia Pacific. Desktop/laptop traffic only. Ranking is compared against a custom list of core international news competitors.
3 comScore January 2015, Media Metrix, Asia Pacific. Desktop/laptop traffic only.
4 IPSOSAffluent Survey Asia Pacific (IASAP), Q3 2013 - Q2 2014, All Respondents (590,922 / 1,223). BBC digital users based on monthly visits via digital platforms.
5 Ipsos Affluent Survey Asia Pacific (IASAP), Q3 2013 - Q2 2014, Based on monthly online reach. All Respondents (10,021K / 18,437), HNWI: personal investment US$500K+, High income earner: PMI$10K+.
6 BBC Onsite Satisfaction Survey. Asia Pacific Q4 2014 n=2,642.
7 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, One of: designer clothes and leather goods over US$ 1,000, designer accessories and footwear over US$ 1,000, jewellery over US$1000 or luxury watch over US$ 1,000
8 IPSOS Affluent Survey Asia Pacific, Q3-Q4 2013, All Respondents (7,284,786 / 6,793). BBC digital users based on monthly visits via web or mobile.
9 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. Agreed to either of “I am always one of the first to use technologically innovative products” or “People come to me for advice before buying new things” or "I will get depressed if I am out of touch with my mobile devices"
10 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. Interest in sports/took a leisure overseas trip for winter/active sports
 

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