bbc.com: reach and audience

Asia

Reach

With 79 million unique users, bbc.com ranks as the number one international news site in Asia.
Source: Omniture Discover, Q2 2014 monthly average (Apr - Jun).1
  • Popularity - 705 million page views are generated every month1
  • bbc.com is the #1 international media website in Asia. It posts the highest reach across key targets:
    HNWI, High Income Earners, Corporate Executives, Frequent Travellers, IT Professionals, SMEs2
  • Strongest reach - Among Top Income Earners, BBC receives the strongest increase in integrated audience reach when digital is added to TV reach3 

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Audience

  • Average age: 414
  • Male/female: 56% / 44%4
  • Affluent: $1.7 billion total household income per month4
  • Influential: 33% are Business Decision-Makers5
  • Information hungry: 86% value exploration and discovery6
  • Frequent travellers: Took an average of four flights last year4
  • Luxury spenders: Over 50% of bbc.com's users own luxury/designer goods valued US$ 1,000 or more (per item)7
  • Motor enthusiasts: Own 430,874 cars8
  • Early adopters: 58% are technologically minded. 91% own a smartphone, 66% own a tablet9
  • Love sports: 50% are interested in sport or have travelled overseas for winter/active sports10

Source

1 Omniture Discover, Q2 2014 monthly average (Apr - Jun). Due to sampling rate figures are accurate to approximately 95% accuracy & comScore May 2014, Media Metrix, Asia Pacific
2 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, Based on monthly website or mobile reach. HNWI: personal investment US$500K+, High income earner: PMI$10K+, Frequent traveller:12+ hotel nights stays last year. Corporate executives: employed by companies sized 1,000+ (worldwide), IT professionals: work in Computer Technology/IT Services. Small to medium enterprise: 10-49 employees worldwide
3 IPSOS Affluent Survey Asia Pacific, Q3-Q4 2013, High income earner: PMI$10K+ (232,600 / 405)
4 IPSOS Affluent Survey Asia Pacific, Q3-Q4 2013, All Respondents (547,717 / 581). BBC digital users based on monthly visits via web or mobile.
5 IPSOS Affluent Survey Asia Pacific, Q3-Q4 2013, All Respondents (547,717 / 581). BBC digital users based on monthly visits via web or mobile.
6 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. (8,136,071 / 7,680) Agreed to either of “Gaining knowledge and becoming better informed is a priority to me” or “I enjoy going to new travel destinations”
7 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, One of: designer clothes and leather goods over US$ 1,000, designer accessories and footwear over US$ 1,000, jewellery over US$1000 or luxury watch over US$ 1,000
8 IPSOS Affluent Survey Asia Pacific, Q3-Q4 2013, All Respondents (7,284,786 / 6,793). BBC digital users based on monthly visits via web or mobile.
9 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. Agreed to either of “I am always one of the first to use technologically innovative products” or “People come to me for advice before buying new things” or "I will get depressed if I am out of touch with my mobile devices"
10 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. Interest in sports/took a leisure overseas trip for winter/active sports
 

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