- Popularity - With 11 million unique users generating 95 million page views every month1, bbc.com ranks as the number one international news site in Asia, not only among affluent Asians but also personal investors, frequent travellers, top income earners, corporate executives and e-commerce consumers2
- Number one in PAX - bbc.com ranks number one in PAX among top-earning Asians and high net worth Asians who consume media content via mobile devices1
- Strongest reach - Among high net worth Asians, the BBC receives the strongest increase in integrated audience reach when digital is added to TV reach4
- bbc.com mobile averages 16 million page views in Asia-Pacific every month5
- BBC News App averages 35 million page views in Asia-Pacific every month5
- Users to BBC's mobile site and the BBC News App are on the rise, with page view traffic increases by triple digits year on year5
- bbc.com out-delivers all other competing news sites and averaging 22% more users than its closest competitor6.
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1 PAX 10 Markets (excluding Tokyo), Q3 2011 - Q2 2012. All respondents (9,92,000 / 18,852). Personal monthly income greater than $10k (312,953 / 887)
2 PAX 10 Markets (excluding Tokyo), Q3 2011 - Q2 1012. Based on monthly reach percentage. Top income earner = personal monthly income of over $10k. Frequent traveller = took more than six international air trips a year. Corporate executive = employed by a company with 300+ employees.
3 Agreed to either of "I'm often one of the first to buy a new product/gadget" or "Keeping up with modern technology is a key to my success" or "I'll buy a new product or service if it makes my life more enjoyable"
4 Participated in at least three activities listed in past 12 months
5 Omniture Discover, Asia-Pacific, Q3 (July-September) 2012, monthly average.
6 comScore Media Metrix, Asia-Pacific, Q3 (July-September) 2012 Ipsos PAX 10 markets (excluding Tokyo), Q3 2011 - Q2 2012 bbc.com monthly viewers (441,797 / 853) :
7 Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries” or “You keep updating yourself on the latest global financial situation”
8 One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500
9 Participated in at least three activities listed in the past 12 months