bbc.com: reach and audience

Asia

Reach

With its 11 million unique users, bbc.com ranks as the number one international news website in the APAC region
  • Popularity - With 11 million unique users generating 106 million page views every month, bbc.com ranks as the number one international news site in Asia1
  • Number one in PAX - bbc.com is also number one among High Net Worth Individuals, Top Income Earners, Corporate Executives, Tech Savvy Consumers, Opinion Leaders, Luxury Goods Owners, and Frequent Travellers.2
  • Strongest reach - Among High Net Worth Asians and Top Income Earners, the BBC receives the strongest increase in integrated audience reach when digital is added to TV reach3
  • bbc.com mobile averages 28.6 million page views in Asia-Pacific every month1
  • The BBC News App on iOS and Android averages 71 million page views in Asia-Pacific every month1
  • Users of BBC's mobile site and the BBC News App are on the rise1


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Audience

bbc.com is the number one foreign news website in 10 countries in APAC
  • Average age: 414
  • Male/female: 62% / 38%4
  • Affluent: $4.8 billion total household income per month4
  • Influential: 34% are Business Decision-Makers5
  • Engaged: Total hours spent on bbc.com in the past month - 7.5 million hours
  • Information hungry: 94% value exploration and discovery6
  • Frequent travellers: Took an average of over four flights last year4
  • Luxury spenders: Over 67% have bought at least one luxury item in the past year7
  • Motor enthusiasts: Own 405,560 cars8
  • Early adopters: 61% are technologically minded. 84% own a smartphone, 54% own a tablet9
  • Love sports: 82% attended at least one sporting events last year10.

Source

1 Omniture Discover, Q2 2013 monthly average (July - September). Due to sampling rate figures are accurate to approximately 95% accuracy & comScore May 2013, Media Metrix, Asia Pacific

2 PAX 10 Markets (exclude Tokyo), Q3 2012 - Q2 2013, Based on monthly website or mobile reach. Opinion leader: engaged in any business activities in the past 12 months, HNWI: personal investment US$1mi+, High income earner: PMI$10K+, Corporate executives: employed by companies sized 500+. Tech savvy: I'm often one of the first to buy A new product/gadget or I pride myself on being well informed and up-to-date. Luxury apparel owner: owned (US$ 500+ per item

PAX 10 Markets (exclude Tokyo), Q3 2012 - Q2 2013, HNWI: personal investment US$1mi+ / High income earner: PMI$10K+ (534,539 / 1,441).

4 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013. All respondents (526,214 / 1,045). Monthly bbc.com users 

5 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013. All respondents (2,408,000 / 8,465). Monthly bbc.com users

6 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013, Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries”

7 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013, One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500 

8 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013. All respondents (6,798,097 /13,138 ).

9 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013, Agreed to either of “I'm Often One Of The First To Buy A New Product/Gadget” or “ Keeping Up With Modern Technology Is A Key To My Success” 

10 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013, Participated in at least one activities listed in the past 12 months

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