• Popularity - With 11 million unique users generating 95 million page views every month¹, bbc.com ranks as the number one international news site in Asia, not only among affluent Asians but also personal investors, frequent travellers, top income earners, corporate executives and e-commerce consumers²
• Number one in PAX - bbc.com ranks number one in PAX among top-earning Asians and high net worth Asians who consume media content via mobile devices¹
• Strongest reach - Among high net worth Asians, the BBC receives the strongest increase in integrated audience reach when digital is added to TV reach⁴
• bbc.com mobile averages 16 million page views in Asia-Pacific every month⁵
• BBC News App averages 35 million page views in Asia-Pacific every month⁵
• Users to BBC's mobile site and the BBC News App are on the rise, with page view traffic increases by triple digits year on year⁵
• bbc.com out-delivers all other competing news sites and averaging 22% more users than its closest competitor⁶. 

Explore the advertising opportunities available on bbc.com

• Average age: 41
• Male/female: 58% / 42%
• Affluent: $4.1 billion total household income per month
• Influential: 37% more likely to be Business Decision-Makers
• Engaged: Total hours spent on bbc.com in the past month - 7.6 million hours⁵
• Information hungry: 93% value exploration and discovery⁷
• Frequent travellers: Took an average of four flights last year
• Luxury spenders: Over 58% have bought at least one luxury item in the past year⁸
• Motor enthusiasts: Own 570,000 cars
• Early adopters: 75% are technologically minded³. 43% own an MP3 player, 62% own a smartphone
• Love sports: 75% more likely than the regional average to visit three or more sporting events each year⁹.

¹ PAX 10 Markets (excluding Tokyo), Q3 2011 - Q2 2012. All respondents (9,92,000 / 18,852). Personal monthly income greater than $10k (312,953 / 887) 

² PAX 10 Markets (excluding Tokyo), Q3 2011 - Q2 1012. Based on monthly reach percentage. Top income earner = personal monthly income of over $10k. Frequent traveller = took more than six international air trips a year. Corporate executive = employed by a company with 300+ employees. 

³ Agreed to either of "I'm often one of the first to buy a new product/gadget" or "Keeping up with modern technology is a key to my success" or "I'll buy a new product or service if it makes my life more enjoyable" 

⁴ Participated in at least three activities listed in past 12 months 

⁵ Omniture Discover, Asia-Pacific, Q3 (July-September) 2012, monthly average. 

⁶ comScore Media Metrix, Asia-Pacific, Q3 (July-September) 2012 Ipsos PAX 10 markets (excluding Tokyo), Q3 2011 - Q2 2012 bbc.com monthly viewers (441,797 / 853) : 

⁷ Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries” or “You keep updating yourself on the latest global financial situation” 

⁸ One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500 

 ⁹ Participated in at least three activities listed in the past 12 months