bbc.com: reach and audience

Europe

Source: EMS+CEMS 2014. Target is BBC.com browser/apps monthly users excluding UK (4,463,000 / 2,915)

Reach

  • bbc.com reaches 19 million unique browsers in Europe (excluding UK), generating 185 million page views every month1.
  • bbc.com Mobile reaches 5 million unique browsers every month2
  • 2.2 million BBC News Apps have been downloaded on iOS3 and 2.2 million on Android4 by European users since launch.

Audience5

  • Average age: 44
  • Male/female: 59% / 41%
  • University/Post-graduate degree: 60%
  • Average personal income: €53,574
  • 234% more likely than average to have taken 11+ trips abroad in past year
  • 59% more likely than average to be a Business Decision-Maker
  • 98% more likely than average to be an Influential Opinion Leader
  • 62% more likely than average to be C-Suite
Download the brochure below to get an overview of the BBC's commercial opportunities for clients based in Central & Eastern Europe or for advertisers who want to target the BBC's affluent and engaged audience in Europe.

Source

1  Adobe Analytics , Q4 2014 monthly average (October-December). Figures are based on combined Desktop + Mobile Traffic.
2  Adobe Analytics , Q4 2014 monthly average (October-December). Figures are based on Mobile Traffic only.
3  iTunes as accessed through appfigures.com, 31st December 2014.

4  Play Store as accessed via appfigures.com 31st December 2014 *Country-level data only available from 2011 onwards on appfigures.com.
5 EMS+CEMS 2014. Target is BBC.com browser/apps monthly users excluding UK (4,463,000 / 2,915).

Self Serve Ads

BOOK YOUR DIGITAL AD CAMPAIGN NOW
for bbc.com | topgear.com | bbcgoodfood.com with our integrated online booking tool. 

Contact

Use the Location Selector to find your local contact

Or get in touch via our contact form.

Quick Links

In This Section