bbc.com: reach and audience

Europe

bbc.com users in Europe are 67 per cent more likely than average to be an Influential Opinion Leader

Reach

  • bbc.com reaches 15 million unique users in Europe (excluding UK), generating 157 million page views every month1.
  • bbc.com Mobile reaches 860,000 unique users every month (15% of the total global unique users)2
  • 1.1 million BBC News Apps have been downloaded by European users since launch3
  • Ireland is the sixth largest country for bbc.com in terms of unique users, attracting 1.4 million users from the country every month5.  

Audience4

  • Average age: 43
  • Male/female: 59% / 41%
  • University/Post-graduate degree: 62%
  • Own a second home: 35%
  • Average personal income: €52,896
  • 117% more likely than average to have taken 11+ trips abroad in past year
  • 53% more likely than average to be a Business Decision-Maker
  • 67% more likely than average to be an Influential Opinion Leader
  • 39% more likely than average to be C-Suite

Source

1  Omniture, Jan-Mar 2013, monthly average
2  Omniture Q1 2011 (January - March) bbc.com/mobile data
3  iTunes, accessed through appfigures.com, March 2010 - March 2012

4  EMS + CMS 2012. Target is BBC monthly audience (6,725,000/4,643)
5 Omniture, March 2011- March 2012, monthly average

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