bbc.com: reach and audience

India

bbc.com has twice the traffic of its closest competitor in India

Reach

  • bbc.com has 2.2 million unique users generating 13.7 million page views every month1
  • bbc.com ranks as the number one international news website in India according to comScore, out-delivering all other competing news sites and doubling the traffic of its closest competitor2
  • bbc.com/mobile reaches over 1.1 million unique users in India every month (24% of total Asia traffic)1
  • BBC News App generates over 7 million page views in India every month via iOS and Android systems (phone and tablet)1 

Audience

  • Average age: 43
  • Male/female: 37% / 64%3
  • Affluent: $16 million total household income per month3
  • Influential: 50% of bbc.com users likely to be Business Decision-Makers4
  • Information hungry: 99% value of exploration and discovery5
  • Frequent travellers: Took over four international flights last year6
  • Luxury spenders: Over 29% have bought at least one luxury item in the past year7
  • Motor enthusiasts: Own 8,247 cars8
  • Early adopters: 72% are technologically minded: 61% own a smartphone, 34% own a tablet9
  • Love sports: 91% of bbc.com users attended at least one sporting last year, 16% higher than the national average10
  • Engaged: Total page views and time spent is higher than that of key competitors11
  • Loyal: 94% of bbc.com visitors do not visit CNN.com while 69% do not visit any other international news sites12

Source


1 Omniture Discover, Q3 2013 monthly average (July-September). Due to sampling rate figures are accurate to approximately 95% accuracy

2 comScore Media Metrix, India, June 2013

3  PAX , Q3 2012 - Q2 2013. target India (9,310 / 31). Monthly bbc.com users

4  PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013. All respondents (459,000 /1,493). Monthly bbc.com users

5  PAX , Q3 2012 - Q2 2013. India, Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries”

6  PAX , Q3 2012 - Q2 2013. target India. All respondents (9,310 / 31). Monthly bbc.com users

7  PAX , Q3 2012 - Q2 2013. India, Q3 2012 - Q2 2013, One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500 

8  PAX , Q3 2012 - Q2 2013 (794,369 /1,668) target India, Monthly bbc.com users

9  PAX , Q3 2012 - Q2 2013 (1,138,111 / 2,342) target India, Agreed to either of “I'm Often One Of The First To Buy A New Product/Gadget” or “ Keeping Up With Modern Technology Is A Key To My Success” 

10  PAX , Q3 2012 - Q2 2013 (1,161,285 / 2,424) target India, Q3 2012 - Q2 2013, Participated in at least one activities listed in the past 12 months
11
Omniture Discover, Q1 2013 monthly average (Jan - Mar)
12 Omniture Discover, April 2013. iOs and Android app figures combined

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