bbc.com: reach and audience

India

Reach1

bbc.com has twice the traffic of its closest competitor in India
Source: Omniture Discover, Q2 2014 monthly average (Apr - Jun).
  • With 2.7 million unique users, BBC.com ranks as the number one international news site in India
  • 15.5 million page views are generated every month

Audience

  • Average age: 422
  • Male/female: 79% / 21%2
  • Affluent: US$ 6 million total household income per month2
  • Influential: 38% of bbc.com users likely to be Business Decision-Makers3
  • Information hungry: 73% value exploration and discovery4
  • Luxury spenders: 21% of bbc.com's users own luxury/designer goods valued US$ 1,000 or more (per item)5
  • Motor enthusiasts: 88.7% of BBC’s digital audience own cars, and they are 73.7% more likely than average to own 3+ cars6
  • Early adopters: 68% are technologically minded, 42% own a smartphone, 12% own a tablet7
  • Love sports: 21% are interested in sport or have travelled overseas for winter/active sports8

Source

 

1 Omniture Discover, Q2 2014 monthly average (Apr - Jun). Due to sampling rate figures are accurate to approximately 95% accuracy & comScore May 2014, Media Metrix, India
2 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India (5,746 / 11). BBC digital users based on monthly visits via web or mobile
3  IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India (459,000 / 744). BBC digital users based on monthly visits via web or mobile
4  IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India. (1,096,629 / 1,102) Agreed to either of “Gaining knowledge and becoming better informed is a priority to me” or “I enjoy going to new travel destinations” 
5  IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India. One of: designer clothes and leather goods over US$1000, designer accessories and footwear over US$1000, jewellery over US$1000 or luxury watch over US$1000
IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India (708,293 / 748). BBC digital users based on monthly visits via web or mobile.
7  IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India. Agreed to either of “I am always one of the first to use technologically innovative products” or “People come to me for advice before buying new things” or ʺI will get depressed if I am out of touch with my mobile devicesʺ
8  IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India. Interest in sports/took a leisure overseas trip for winter/active sports 

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