bbc.com: reach and audience

Middle East

97 per cent of bbc.com users in the Middle East agree that becoming better informed is important to them

Reach

  • bbc.com is accessed by 3 million unique browsers in the Middle East, generating 24 million page views every month1
  • On mobile, bbc.com is accessed by 1.37 million unique browsers in the Middle East every month1
  • The BBC News App has been downloaded over 342,000 times by Middle East users since its launch2
  • bbc.com users in the Middle East make on average 1.67 page views to the site's business section – higher than users from other regions1

Audience

  • Average age: 503
  • Male/female: 77% / 23%3
  • Affluent: average personal income €106,9133
  • Influential: 87% more likely than average to be a business decision-maker3
  • Engaged: bbc.com users in the Middle East v isit the site for an average of 7 minutes and 37 seconds and make on average 3.14 page views, both higher than the average bbc.com user globally1
  • Information hungry: 97% agree that gaining knowledge and becoming better informed is important to them3
  • Frequent travellers: over twice as likely to have taken 6+ flights in the past year3
  • Luxury spenders: 94% do not mind paying extra for quality. 87% have bought a luxury item in the last year4
  • Early adopters: 94% agree they are always the first to have technologically innovative products3


Source

1  Adobe Analytics, October-December 2014, monthly average. Combined bbc.com desktop and mobile traffic.
2  iTunes, accessed through appfigures.com, 31 December 2014
3  EMS Middle East 2014. Target is bbc.com users (71,000 / 123)

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