bbc.com: reach and audience

USA

81 percent of bbc.com users in the USA never use another news site
Source: comScore Cross-Visiting October 2013 (vs cnn.com, USAToday.com, NBCNews.com, foxnews.com, NYTimes.com, forbes.com, WSJ.com, CBSNews.com, TheGuardian.com, time.com, discovery.com, bloomberg.com, ABC.com, FT.com, economist.com and euronews.com)

Reach

  • bbc.com reaches 28 million unique browsers in the USA and Canada, generating an average of 227 million page views every month.1
  • bbc.com mobile reaches over 11.9 million unique browsers in the USA every month (27% of total traffic).2
  • 5.7 million BBC News App downloads on iOS3 and 2.4 million downloads on Android4 from the USA since launch

Audience4

  • Average age: 445
  • Male/female: 57% / 43%5
  • Affluent: Average personal income per year is $100,935
  • Influential: Almost a quarter of bbc.com users are Business Decision-Makers
  • Loyal: 81% don't visit other news sites6
  • Engaged: Spent an average of 11 minutes on the site in the last month
  • Top management: One in five bbc.com users are in top management roles
  • Frequent travellers: Took an average 10 flights last year
  • Luxury spenders: Two-thirds of bbc.com users treat themselves to something even if they don't need it 
  • Motor enthusiasts: 27% follow the latest developments in the automotive world
  • Tech-savvy: 60% of the bbc.com audience own a tablet or e-reader
  • Love sports: Over half of bbc.com users not only like sports, they follow them closely

Source

1 Adobe Analytics , Q4 2014 monthly average (October-December). Figures are based on combined Desktop + Mobile Traffic.
2 Adobe Analytics , Q4 2014 monthly average (October-December) Figures are based on Mobile Traffic only.
3 iTunes as accessed through appfigures.com, 31st December 2014.
4 Play Store as accessed via appfigures.com 31st December 2014.
5Nielsen @Plan Profiling Report, R2, 2013 (Q2 ‘13).

6 comScore Cross-Visiting October 2013 (vs cnn.com, USAToday.com, NBCNews.com, foxnews.com, NYTimes.com, forbes.com, WSJ.com, CBSNews.com, TheGuardian.com, time.com, discovery.com, bloomberg.com, ABC.com, FT.com, economist.com and euronews.com).



Buy Now

BOOK YOUR DIGITAL CAMPAIGN ON BBC.COM
or on topgear.com or 
bbcgoodfood.com with our integrated online booking tool.

Contact

Use the Location Selector to find your local contact

Or get in touch via our contact form.

Quick Links

In This Section