bbc.com: reach and audience

Latin America

bbc.com is seen by over 1 million unique users per month in Latin America

Reach

  • bbc.com is seen by over 1 million unique users per month in Latin America, creating an average of 11 million page views1
  • Latin American visitors to bbc.com have a high level of engagement, with an average visit lasting for over 8 minutes1
  • BBC digital platforms have over 662,000 unique users in Latin America every month2
  • News is the most popular section, accounting for over 6.3 million page views per month1
  • bbc.com video on demand has an average of 1.4 million video plays per month1

Audience2

  • Age: 35
  • Male/female: 68% / 32%
  • Income: €62,187
  • Highly successful: bbc.com visitors are business decision makers, influential opinion leaders, involved in capital expenditures worth over €30,000, and are responsible for 20+ employees at work.
  • Tech savvy: bbc.com visitors are 109% more likely to agree: "I am always one of the first to have technologically innovative products"
  • Adventurous: bbc.com visitors are 43% more likely to agree: "I like trying out new things"
  • Automotive enthusiasts: bbc.com visitors are more likely to own multiple cars, domestic cars and plan on making a purchase in the next year.

Source

1 Omniture Discover, Q1 2013 monthly average (Jan - Mar 2013)
2 Ipsos Affluent Survey, Latin America 2013

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