BBC World News: reach and audience

Australia

Reach

Source: BBC Distribution Report, May 2014
  • 36.1% of the most affluent Australians watch BBC World News every month. 18.4% of these watch the channel every week and 6.1% view daily3.

Audience

Source: IPSOS Affluent Survey Asia Pacific Q3-Q4 2013 Australia
  • Average age: 474
  • Male/female: 50% / 40%4
  • Affluent: US$2.54 billion total income per month4
  • Influential: Reaches more than one in three of Australia's business decision-makers5
  • Information hungry: 87% value exploration and discovery2
  • Frequent travellers: Took an average three flights last year6
  • Luxury spenders: 37% personally own at least one luxury item7
  • Early adopters: 39% are early adopters. 87% own a smartphone, 52% own a tablet8
  • Love sports: 59% attended/watched/read about at least one sport last year

Source

1 IMAGE: BBC Distribution Report, May 2014 

IMAGE: IPSOS Affluent Survey Asia Pacific Q3-Q4 2013 Australia, Agreed to either of “Gaining knowledge and becoming better informed is a priority to me” or “I enjoy going to new travel destinations”

3 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, Australia (151,611 / 248)
4
IPSOS Affluent Survey Asia Pacific Q3-Q4 2013 Australia (419,119 / 326), BBC World News monthly viewers

5 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013 Australia (380,000 / 527), BBC World News monthly viewers

6 PAX Q3 2012 - Q2 2013 target Australia (182,859 / 194) BBC World News monthly viewers

7 IPSOS Affluent Survey Asia Pacific Q3-Q4 Australia ,One of: designer clothes and leather goods over US$1,000, designer accessories and footwear over US$1,000, jewellery over US$1,000 or luxury watch over US$1,000 

IPSOS Affluent Survey Asia Pacific Q3-Q4 2013 Australia,Agreed to either of “I am always one of the first to use technologically innovative products” or “People come to me for advice before buying new things” or "I will get depressed if I am out of touch with my mobile devices"
9 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, Australia, interest in Sports, took a leisure overseas trip for winter/active sports

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