BBC World News: reach and audience

India

Reach

Source: IPSOS Affluent Survey Asia Pacific, India (1,481,000 / 1,495).
  • BBC World News is ahead of all other national English channels in India1
  • BBC World News leads the English News space among the C-Suites, BDMs beating not only other players in the space also beats various Eng GE, Eng Movie, Infotainment and sports channels1
  • BBC World News is the number one channel among India's frequent international business travellers2
  • BBC World News is also the number one English News Channel among travellers who stay in 4-star and above hotels3

Audience

  • Average age: 414
  • Male/female: 66% / 34%4
  • Affluent: US$ 232 million total household income per month4
  • Influential: 52% of BBC World News viewers are Business Decision-Makers5
  • Engaged: Total hours viewed BBC World News in past seven days – 207,898 hours4
  • Information hungry: 76% value exploration and discovery6
  • World travellers: 30,636 - total volume of international flights taken, 30% of international trips in total7
  • Motor enthusiasts: 162,740 cars owned8
  • Early adopters: 68% are technologically minded. 64% own a smartphones9
  • Love sports: 37% are interested in sport or have travelled overseas for winter/active sports10

Source

1 IPSOS Affluent Survey Asia Pacific, India (1,481,000 / 1,495). BBC World News viewers based on weekly reach. Eng GE : STAR World, AXN Asia, STAR Sports, Eng Movie: STAR Movies, HBO, News Channels : CNN, CNBC TV18, Bloomberg TV India
IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India. BBC World News viewers based on weekly reach. 1+ int’l (26,797 / 35)
3 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India. BBC World News viewers based on weekly reach. 4-star and above hotel stay during international travel (44936 / 53)
4 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013 (185,161 / 354), India. BBC World News weekly viewers
5  IPSOS Affluent Survey Asia Pacific Q3-Q4 2013 (459,000 / 744), India. BBC World News weekly viewers
6  IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India. (1,096,629 / 1,102) Agreed to either of “Gaining knowledge and becoming better informed is a priority to me” or “I enjoy going to new travel destinations”
 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013 (103,578 / 88), India. BBC World News weekly viewers
 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013 (890,554 / 719), India. BBC World News weekly viewers
 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India. Agreed to either of “I am always one of the first to use technologically innovative products” or “People come to me for advice before buying new things” or ʺI will get depressed if I am out of touch with my mobile devicesʺ
10  IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, India. Interest in sports/took a leisure overseas trip for winter/active sports
 



Contact

Use the Location Selector to find your local contact

Or get in touch via our contact form.

Quick Links

In This Section