Source: TAM - TG: CS 25+ AB. Market: 4 Metros (Delhi, Mumbai, Kolkata and Chennai). Period: weeks 32-43 2012 (pre-digitalisation) vs weeks 44-52 2012 to week 1-2 2013 (post-digitalisation). Daypart: all days.

• BBC World News is the top English news channel in India among top management, out-performing domestic and international competitors including CNN, CNBC TV18, NDTV 24x7, NDTV Profit, CNN-IBN and Bloomberg UTV¹. 
• BBC World News is also the number one channel among India's top managers/executives/supervisors/officers, business decision influencers and international travellers¹. 
• BBC World News is available in 20.2 million households in India².
• 22% of affluent viewers in India watch BBC World News every month. 63% of these watch the channels every week while 27% view it daily¹.
• TAM survey shows that BBC World News more than doubled its weekly share post-digitalisation³.

• Average age: 40
• Male/female: 58% / 42%
• Affluent: US$359 million total household income per month
• Influential: 44% are Business Decision-Makers
• Engaged: Total hours viewed BBC World News in past seven days – 190,831 hours
• Information hungry: 91% value exploration and discovery
• World travellers: 32,568 - total volume of international flights taken, 38% of international trips in total
• Luxury spenders: 42% have bought at least one luxury item in the past year
• Motor enthusiasts: 186,637 cars owned
• Early adopters: 85% are technologically minded. 44% own a smartphone
• Love sports: 83% more likely to visit sporting events more than once each year

Find out more about business and technology advertising opportunities on BBC World News, see examples of our creative advertising campaigns or find out about the rates for TV advertising in India.

¹ PAX Q4 2011 - Q3 2012 (202,785 / 667) India. BBC World News viewers based on weekly reach, taken an international trip last year (monthly reach)

² BBC Distribution Report, December 2012

³ TAM - TG: CS 25+ AB. Market: 4 Metros (Delhi, Mumbai, Kolkata and Chennai). Period: weeks 32-43 2012 (pre-digitalisation) vs weeks 44-52 2012 to week 1-2 2013 (post-digitalisation). Daypart: all days.