BBC World News: reach and audience

India

BBC World News is India's number one international news channel according to TAM
Source: TAM - TG: CS 25+ AB. Market: all India. Weeks 14-21, 2013.

Reach

  • BBC World News is the top English news channel in India among top management, out-performing not only other players in the space, but also various Hindi GE, Eng GE, Eng Movie, Infotainment and sports channels. Overall BBC World News is ahead of all other national English channels in India1. Read the press release.
  • BBC World News is also the number one channel among India's Frequent International (business and overall) travellers2
  • BBC World News is available in 39 million households in India3.
  • 22% of affluent viewers in India watch BBC World News every month. 57% of these watch the channels every week while 22% view it daily4.

Audience

  • Average age: 395
  • Male/female: 57% / 43%5
  • Affluent: US$482 million total household income per month5
  • Influential: 42% are Business Decision-Makers6
  • Engaged: Total hours viewed BBC World News in past seven days – 203,595 hours5
  • Information hungry: 89% value exploration and discovery7
  • World travellers: 115,763 - total volume of international flights taken, 56% of international trips in total8
  • Luxury spenders: 42% have bought at least one luxury item in the past year9
  • Motor enthusiasts: 211,933 cars owned10
  • Early adopters: 78% are technologically minded. 50% own a smartphone11
  • Love sports: 85% more likely to visit sporting events more than once each year12

Source

1 Source (universe /sample), PAX Q3 2012 – Q2 2013 (87,000 / 1,091) target India. BBC World News viewers based on weekly reach. Hindi GE : STAR Plus, Zee APAC, Eng GE : STAR World, AXN Asia, Eng Movie: STAR Movies, HBO, WB, News Channels : CNN, CNBC TV18, CNN IBN, Times Now, Bloomberg TV India, NDTV 24X7

PAX Q3 2012 - Q2 2013 (9,830/33 &14,755/56) target India. BBC World News viewers based on weekly reach, 3+ international (14,700 / 50), 3+ business international (9,277 / 34) trips last year 

3 BBC World News distribution report, January 2014.

4 PAX Q3 2012 - Q2 2013 (1,481,000 / 2,993) target India.

5  PAX Q3 2012 - Q2 2013 (324,592 / 768) target India. BBC World News monthly viewers
6  PAX Q3 2012 - Q2 2013 (459,000 /1,493) target India. BBC World News monthly viewers
 PAX Q3 2012 - Q2 2013 (1,314,985 / 2,670) target India. Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries”
 PAX Q3 2012 - Q2 2013 (207,600 / 168) India. BBC World News viewers based on monthly reach
 PAX Q3 2012 - Q2 2013 target India, One of: designer clothes and leather goods over US$500, designer accessories and footwear over US$500, jewellery over US$500 or luxury watch over US$500
10  PAX Q3 2012 - Q2 2013 (794,369 / 1,688) India. BBC World News viewers based on monthly reach
11  PAX Q3 2012 - Q2 2013 target India, Agreed to either of “I'm often one of the first to buy a new product/gadget” or “Keeping up with modern technology is a key to my success” 
12  PAX Q3 2012 - Q2 2013 target India, Participated in at least one activities listed in the past 12 months



Contact

Use the Location Selector to find your local contact

Or get in touch via our contact form.

Quick Links

In This Section