Source: BBC Distribution Report, May 2012

• 26% of affluent adults in Europe watch BBC World News every month. 50% of these watch the channel every week and 11% view daily¹.

Source: EMS Europe, Summer 2012

• Average age: 46
• Male/Female: 61% / 39%
• University/Post-Graduate Degree: 56%
• Own a second home: 35%
• Average personal income: €52,999
• Lived, worked or studied abroad: 35%
• 90% more likely than average to have taken 11+ trips abroad in past year
• 38% more likely than average to be a business decision-maker
• 43% more likely than average to be an influential opinion leader
• 38% more likely than average to be C-Suite
• Engaged: BBC World News is the international news channel most likely to be considered by its viewers to be high quality, offers global perspective, trustworthy, makes sense of the world and often discuss news from².

¹  EMS Europe, Summer 2012

²  Media Brand Values 2011. Base: viewers of each channel. Regions = France, Germany, Belgium, Switzerland, UK