BBC World News: reach and audience

Europe

Reach

Source: BBC World News Distribution Report, April 2015.


  • 39% of affluent adults in Europe watch BBC World News every month. 19% of these watch the channel every week and 5% view daily1.

Audience

Source: IPSOS Affluent Survey Europe 2015. Target is BBC World News viewers (10,843,000/6,863)

  • Average age: 472
  • Male/Female: 62% / 38%2
  • University/Post-Graduate Degree: 60%3
  • 72% more likely than average to earn over €150,0003
  • Lived, worked or studied abroad: 35%2
  • 105% more likely than average to have taken 11+ trips abroad in past year3
  • 44% more likely than average to be a business decision-maker3
  • 61% more likely than average to be an influential opinion leader3
  • 49% more likely than average to be C-Suite3


Download the brochure below to get an overview of the BBC's commercial opportunities for clients based in Central & Eastern Europe or for advertisers who want to target the BBC's affluent and engaged audience in Europe.

Source

2  IPSOS Affluent Survey Europe 2015. Target is BBC World News viewers (10,843,000/6,863)

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