BBC World News: reach and audience

USA

Reach

  • BBC World News is available 24-hours a day in 26 million homes in the USA, following a deal in December 2012 with Time Warner Cable1. Read the press release.
  • BBC World News has a part-time distribution of 112 million households in the USA and Canada1.
  • 30% of US Opinion Leaders watch BBC World News2.

Audience3

In the USA, 31% of BBC World News viewers have a total net worth of $1 million or more
  • Average age: 51
  • Male/female:  56% / 44%
  • Affluent: Average personal income – US$101,945. BBC World News viewers are 30% more likely than the average affluent adult to earn over US$300k.
  • Influential: One in five of top management watch BBC World News every week.
  • Frequent travellers: BBC World News viewers are more likely to be frequent travellers, taking nine trips within the last year.
  • Luxury spenders: 90% more likely to have spent over $10k on jewellery/watches in the last year.
  • Tech savvy: Almost half of the BBC World News audience own a tablet or e-reader.
  • Love sports: Over half of BBC World News viewers like sports and follow them closely.

Source

1  BBC World News distribution report, January 2014
 US Opinion Leader Survey 2012
3  Ipsos Affluent Survey USA 2013 (62,500,000 / 13,348), BBC World News audience defined as those who have watched the channel in the last week.

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