BBC World News: reach and audience

USA

Reach

  • BBC World News is available 24-hours a day in 40 million homes in the USA, following a deal in January 2015 with DirecTV. Read the press release.
  • BBC World News has a part-time distribution of 112 million households in the USA and Canada1.
  • 30% of US Opinion Leaders watch BBC World News2.

Audience3

Source: US Opinion Leaders 2013.
  • Average age: 533
  • Male/female:  62% / 38%3
  • Affluent: Average personal income – US$157,799. BBC World News viewers are 31% more likely than the average affluent adult to earn over US$300k.3
  • Luxury travellers: BBC World News viewers are 50% more likely to travel first or business class and 48% more likely to stay at 5-star accommodations.3
  • Luxury auto enthusiasts: 36% more likely to own a luxury car.3
  • Tech savvy: Over ¾ of the audience own a smartphone, tablet, laptop or smart/flatscreen TV.3

Source

1  BBC World News distribution report, January 2014
 US Opinion Leaders 2013. 
3  Ipsos USA Affluent Survey 2014. Base HH w/Income of 100K+.

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