BBC World News: reach and audience

Africa

Reach

Source: EMS Africa, 2014 (3,419,000/2,517)


  • BBC World News is available in 13.1 million households in Africa1.
  • The channel reaches over 60% of affluent Ugandans, Ghanaians, Nigerians and Kenyans2

Audience

  • Average age: 573
  • Male/female: 71% / 29%3
  • Affluent: BBC World News viewers earn an average of €34,716 per annum3
  • Influential: 37% more likely than average to be an influential opinion leader3
  • Information hungry: 88% value exploration and discovery3
  • Frequent travellers: 53% more likely than average to have taken 11+ flights in the past year3
  • Early adopters: 91% say they like trying new things3

Source

1  BBC World News distribution report, April 2015
2  EMS Africa 2014 (3,419,000 / 2,517)
3  EMS Africa 2014. Target is BBC monthly audience (1,503,000 / 1,190)

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