BBC World News: reach and audience

Africa

Reach

Source: EMS Africa, 2012
  • BBC World News is available in 8.2 million households in Africa1.
  • 77% of monthly viewers watch the channel every week and 33% view daily2.

Audience3

  • Average age: 43
  • Male/female: 69% / 31%
  • Affluent: BBC World News viewers earn an average of €44,234 per annum, €2,228 higher than average
  • Influential: Reaches 61% of Africa’s business decision-makers
  • Information hungry: 92% value exploration and discovery
  • Frequent travellers: Took an average six flights in 2011
  • Luxury spenders: Nearly seven out of ten BBC World News viewers have bought at least one luxury item in the past year4
  • Early adopters: 70% are always among the first to have technologically innovative products
  • Love sports: Nearly one in five visited six or more sporting events last year 

Source

1  BBC Distribution Report, March 2013
 EMS Africa, April 2012
3  EMS Africa 2012 (3,297,000 / 2,473) Target is BBC World News monthly viewers (1,654,000 / 1,292)
4  One of: fragrance over €75, designer suit or dress over €750, a briefcase or handbag over €300, a pair of shoes over €300, jewellery over €1,500, a watch over €750, a holiday over €1,500.

Contact

Use the Location Selector to find your local contact

EMEA

Guy Hughes-Wilson

 +44 20 8433 3418

ASIA

Sunita Rajan

 +65 6507 4242 

AMERICAS

John Williams

 +1 212 705 9413

Or get in touch via our contact form.

Quick Links

More in Reach and Audience