BBC World News: reach and audience

Asia

Reach

Source: BBC Distribution Report, Jan 2015
  • BBC World News is available in 67 million households in Asia-Pacific1
  • BBC World News is Asia’s #1 international news channel2 among high income earners3, BDMs, high net worth individuals (HNWIs)4.      

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Audience

  • Average age: 435
  • Male/female: 53% / 47%5
  • Engaged: A variety of target audiences, including executive decision makers and travellers, spend more time with BBC World News than any other international news channel.6
  • Influential: Compared to regional average, BBCWN audiences are 66% more likely to be Business Opinion Leaders.5

Source

1 IMAGE: BBC Distribution Report, Jan 2015. 
IASAP Q3 2013 - Q2 2014 (universe = 10,021K / n = 9,331). Based on daily reach.
3 IASAP Q3 2013 - Q2 2014 (universe = 10,021K / n = 9,331). Personal monthly income USD$10K+.
4
IASAP Q3 2013 - Q2 2014 (universe = 10,021K / n = 9,331). Personal investment valued US$500K+.
5 Ipsos Affluent Survey Asia Pacific (IASAP), Q3 2013 - Q2 2014. All Respondents (1,851,172 / 4,532). BBC World News viewers based on monthly reach.
6 Ipsos Affluent Survey Asia Pacific (IASAP) Q3 2013 - Q2 2014. Total time spent with channel.

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