BBC World News: reach and audience

Asia

Reach

5% more high earners watch BBC World News than last quarter

Source: PAX 10 Markets (exclude Tokyo) Q2 2012 – Q1 2013, Q3 2012 - Q2 2013. Data based on rolling four quarters.

  • The BBC is the fastest growing international news brand in Asia Pacific and continues to hold its number one status amongst Asia Pacific’s high net worth consumers and high income earners, according to the new Ipsos PAX study. Read the press release.
  • BBC World News is available in 63.9 million households in Asia-Pacific1.
  • 17.5% affluent viewers in Asia watch BBC World News every month. 61% of these watch the channel every week and 23% view daily2


Find out more about advertising opportunities on BBC World News.

Audience

Source: One of : designer clothes and leather goods over $500, designer accessories and footwear over $500, jewellery over $500 or luxury watch over $500.

  • Average age: 433
  • Male/female: 52% / 48%3
  • Affluent: US$12 billion total income per month3
  • Influential: Reaches 25% of Asia-Pacific's Business Decision-Makers, which is equivalent to 34% of BBC World News viewers4
  • Engaged: Total hours viewed BBC World News in past seven days – 1.7 million hours3
  • Information hungry: 92% value exploration and discovery5
  • Frequent travellers: 30% of BBC World News viewers took more than three international flights last year6
  • Motor enthusiasts: 1.36 million cars owned7
  • Early adopters: 61% are technologically minded. 73% of BBC World News viewers own a smartphone, and 41% own a tablet8
  • Love sports: 80% of BBC World News viewers attended one or more sporting events last year (11% higher then regional average)9

Source

1 BBC World News distribution report, January 2014

PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013. All respondents (10,021,000 / 18,487)

PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013. All respondents (1,758,020 / 4,004). BBC World News monthly viewers

4  PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013. All respondents (2,408,000 / 8,465). BBC World News monthly viewers

5 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013, Agreed to either "It is important to have an international perspective" or "I pride myself on being well informed and up-to-datse" or "I am interested in exploring more about the culture of other countries"

6 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013. All respondents (1,606,942 / 3,766)

7  PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013. All respondents (6,798,097 / 13,138)

8 PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013, Agreed to either "I'm often one of the first to buy a new product/gadget" of "Keeping up with modern technology is a key to my success"

9  PAX 10 Markets (excluding Tokyo), Q3 2012 - Q2 2013, Participated in at least one activities listed in the past 12 months

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