BBC World News: reach and audience

Asia

Reach

Source: BBC Distribution Report, May 2014
  • BBC World News is available in 65 million households in Asia-Pacific1
  • 33.7% affluent viewers in Asia watch BBC World News every month. 15% of these watch the channel every week and 6% view daily2 

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Audience

  • Average age: 433
  • Male/female: 51% / 49%3
  • Affluent: US$ 6.13 billion total income per month.3 40% of BBC Audiences own luxury/designer goods valued US$1000 or more (per item)4
  • Engaged: Total hours viewed BBC World News in past seven days – 1.9 million hours3
  • Influential: Reaches 27% of Asia-Pacific's Business Decision-Makers which is equivalent to 35% of BBC World News viewers5
  • Information hungry: 85% value exploration and discovery6
  • Frequent travellers: 29% of BBC World News viewers took three or more international flights last year7
  • Motor enthusiasts: 2.43 million cars owned8
  • Early adopters: 55% are technologically minded. 82% of BBC World News viewers own a smartphone, and 53% own a tablet. All Higher than regional average9
  • Love sports: 47% are interested in sport or have travelled overseas for winter/active sports10

Source

1 IMAGE: BBC Distribution Report, May 2014 
IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. All respondents (10,021,000 / 9,331).
3 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. All respondents (1,822,398 / 2,140). BBC World News monthly viewers
4
IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, One of: designer clothes and leather goods over $1,000, designer accessories and footwear over $1,000, jewellery over $1,000 or luxury watch over $1,000.
5 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. All respondents (2,408,000 / 4,280). BBC World News monthly viewers
6 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013, Agreed to either of “Gaining knowledge and becoming better informed is a priority to me” or “I enjoy going to new travel destinations”
7 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. All respondents (1,523,567 / 1,871).
IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. All respondents (11,576,033 / 6,695).
9 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. Agreed to either of “I am always one of the first to use technologically innovative products” or “People come to me for advice before buying new things” or ʺI will get depressed if I am out of touch with my mobile devicesʺ
10 IPSOS Affluent Survey Asia Pacific Q3-Q4 2013. Interest in sports/took a leisure overseas trip for winter/active sports

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