BBC World News: reach and audience



Source: BBC Distribution Report, April 2015
  • BBC World News is Asia’s #1 international news channel1 among high income earners2, BDMs, high net worth individuals (HNWIs)3.      

Find out more about advertising opportunities on BBC World News.


  • Average age: 434
  • Male/female: 51% / 49%4
  • Engaged: A variety of target audiences, including executive decision makers and travellers, spend more time with BBC World News than any other international news channel.5
  • Influential: Compared to regional average, BBCWN audiences are 76% more likely to be Business Opinion Leaders.4


Ipsos Affluent Survey Asia Pacific (IASAP) Q1 2014 - Q4 2014 (universe = 10,021K / n = 19,034). 1Based on daily reach. 2Personal monthly income USD$10K+. 3Personal investment valued US$500K+.
Ipsos Affluent Survey Asia Pacific (IASAP), Q1 2014 - Q4 2014. All Respondents (1,915,542 / 4,774). BBC World News viewers based on monthly reach. 5Total time spent with channel.


Use the Location Selector to find your local contact

Or get in touch via our contact form.

Quick Links

In This Section