BBC World News: reach and audience

Asia

Reach

Source: BBC Distribution Report, Jan 2015
  • BBC World News is Asia’s #1 international news channel1 among high income earners2, BDMs, high net worth individuals (HNWIs)3.      

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Audience

  • Average age: 434
  • Male/female: 51% / 49%4
  • Engaged: A variety of target audiences, including executive decision makers and travellers, spend more time with BBC World News than any other international news channel.5
  • Influential: Compared to regional average, BBCWN audiences are 76% more likely to be Business Opinion Leaders.4

Source

Ipsos Affluent Survey Asia Pacific (IASAP) Q1 2014 - Q4 2014 (universe = 10,021K / n = 19,034). 1Based on daily reach. 2Personal monthly income USD$10K+. 3Personal investment valued US$500K+.
Ipsos Affluent Survey Asia Pacific (IASAP), Q1 2014 - Q4 2014. All Respondents (1,915,542 / 4,774). BBC World News viewers based on monthly reach. 5Total time spent with channel.

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