• BBC World News is available in 63.1 million households in Asia-Pacific².
• 18% affluent viewers in Asia watch BBC World News every month. 60% of these watch the channel every week and 23% view daily¹

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• Average age: 43
• Male/female: 52% / 48%
• Affluent: US$12.3 billion total income per month
• Influential: Reaches 34% of Asia-Pacific's Business Decision-Makers
• Engaged: Total hours viewed BBC World News in past seven days – 1.7 million hours
• Information hungry: 91% value exploration and discovery
• Frequent travellers: 25% of BBC World News viewers took more than three international flights last year
• Motor enthusiasts: 1.3 million cars owned
• Early adopters: 60% are technologically minded. 61% of BBC World News viewers own a smartphone
• Love sports: 82% more likely to visit one or more sporting events each year (7% higher then regional average)

¹ PAX 10 Markets (excluding Tokyo), Q4 2011 - Q3 2012. All respondents (10,021,000 / 18,852). Monthly channel reach %. Top income earners: personal monthly income greater than $10k (341,672 / 886)

² BBC Distribution Report, December 2012.