BBC World News: reach and audience

Middle East

Reach

BBC World News is available in 24.8 million households in the Middle East and North Africa
Source: BBC World News distribution report, January 2015


  • 13% of affluent adults in the Gulf watch BBC World News every month. 40% of monthly viewers watch the channel on a daily basis1.

Audience2

  • Average age: 48
  • Male/female: 79% / 21%
  • Affluent: average personal income of €58,450
  • Influential: 26% are business decision-makers
  • Information hungry: 95% agree that gaining knowledge and becoming better informed is important to them
  • Frequent travellers: over twice as likely to have taken 6+ flights in past year
  • Luxury spenders: 92% do not mind paying extra for quality
  • Early adopters: 93% agree they are always one of the first to have technologically innovative products

Source

1  EMS Middle East. Respondents in Gulf countries (1,256,000 / 2,112)
2  EMS Middle East 2014. BBC World News viewers (196,000 / 346)


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