BBC World News: reach and audience

Middle East

Reach

BBC World News is available in 24.8 million households in the Middle East and North Africa
Source: BBC World News distribution report, January 2014
  • 14% of affluent adults in the Middle East watch BBC World News every month. 75% of these watch the channel every week and 60% view daily1.

Audience1

  • Average age: 40
  • Male/female: 85% / 15%
  • Affluent: €12.7 billion total income
  • Influential: 27% are business decision-makers
  • Information hungry: 95% agree that gaining knowledge and becoming better informed is important to them
  • Frequent travellers: 63% took three or more flights last year
  • Luxury spenders: 88% do not mind paying extra for quality. They are more likely to have purchased luxury items in the last year: designer suit or dress costing over €1,000 (index 139, briefcase or handbag over €500 (index 183), shoes or boots over €500 (index 152), jewellery costing over €1,500 (index 117) or a holiday costing over €1,500 (index 130)
  • Early adopters: 92% agree they are always one of the first to have technologically innovative products
  • Love sports: 30% have attended three or more sporting events in the last year 

Source

 EMS Middle East 2013. BBC World News viewers (243,000 / 452).

Contact

Use the Location Selector to find your local contact

Or get in touch via our contact form.

Quick Links

In This Section