Source: BBC Distribution Report, April 2012

• 14% of affluent adults in the Middle East watch BBC World News every month. 75% of these watch the channel every week and 60% view daily¹.

• Average age: 40
• Male/female: 85% / 15%
• Affluent: €12.7 billion total income
• Influential: 27% are business decision-makers
• Information hungry: 95% agree that gaining knowledge and becoming better informed is important to them
• Frequent travellers: 63% took three or more international flights last year
• Luxury spenders: 88% do not mind paying extra for quality. They are more likely to have purchased luxury items in the last year: designer suit or dress costing over €1,000 (index 139, briefcase or handbag over €500 (index 183), shoes or boots over €500 (index 152), jewellery costing over €1,500 (index 117) or a holiday costing over €1,500 (index 130)
• Early adopters: 92% agree they are always one of the first to have technologically innovative products
• Love sports: 30% have attended three or more sporting events in the last year 

¹  EMS Middle East 2012. Affluent is defined as earning €100K+ p/a (101,000 / 166)