Source: BBC Worldwide Sales and Distribution figures, 2012
BBC Earth reaches a very broad audience, as most are interested in the natural world. We have identified five key consumer groups who are all looking for a different type of interaction.
Big Picture thinkers
Bite size escapists
Nature & Science Global Segmentation Study. BBC Worldwide commissioned research, conducted in six countries to identify our global audience for nature and science. Quantitative study conducted in 2011, sample size: 4,870 (adults 16-64). Territories: Australia, China, Germany, Japan, UK and USA.
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