Top Gear: reach and audience

Top Gear holds the Guiness World Record for the most watched factual programme in the world

Source: Guinness World Records, 2012

Reach

Distribution stats for Top Gear May 2013: North America, 0.8 million Unique Users (UU), 8.7 million Page Views (PV); South America 56 thousand UU, 0.5 million PV; Europe: 2 million UU, 19.6 million PV; Middle East: 93k UU, 1 million PV; Africa: 0.1 million UU, 1 million PV; Asia Pacific: 0.4 million UU, 3.3 million PV

Source: Google Analytics Unique users and Page views, May 2013. Europe and Global figures are exclusive of UK traffic.

Key stats

  • Guinness Book of Records holder for most watched factual programme in the world 
  • Sold to 214 territories worldwide 
  • 2 million subscribers to the Official Top Gear YouTube Channel with over 500 million video views 
  • 19 million Facebook fans 
  • Top Gear Magazine global circulation: 1 million 
  • 5.7 million unique users on Topgear.com 
  • Over 8.9 million downloads of Top Gear game apps 
  • Over 1.5 million visitors to Top Gear Live

Audience

  • Top Gear’s unique entertaining nature appeals to a broad audience – 40% of the audience are female!
  • Core audience: males 18-35 passionate about cars and driving
  • Dads and lads who like cars: males 35-54 and their kids 7-11



Download the Top Gear worldwide reach figures below:

Source

1  US reach based on History, P2+ Cume, 3+ minutes (all 54 telecasts)

2  BBC Worldwide S&D Research/BARB. This is a 3+ minutes cumulative reach figure.

Image source: Google Analytics unique users and page views, May 2013. Europe and global figures are exclusive of UK traffic.

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