Source: Guinness World Records, 2012
Source: Google Analytics Unique users and Page views, May 2012. Europe and Global figures are exclusive of UK traffic.
- Top Gear’s unique entertaining nature appeals to a broad audience – 40% of the audience are female!
- Core audience: males 18-35 passionate about cars and driving
- Dads and lads who like cars: males 35-54 and their kids 7-11
Download the Top Gear worldwide reach figures below:
1 US reach based on History, P2+ Cume, 3+ minutes (all 54 telecasts)
2 BBC Worldwide S&D Research/BARB. This is a 3+ minutes cumulative reach figure.
Image source: Google Analytics unique users and page views, May 2012. Europe and global figures are exclusive of UK traffic.