• UKTV reaches on average 1.3 million people each week.¹
• BBC Knowledge reaches 990,000 different people each week.¹

BBC Knowledge - an affluent, influential audience²

• People 25-54, male skewed.
• 27% earn over $70,000+ a year (51% more likely than the general population).
• 67% will pay more for quality goods (17% more likely).
• 28% control purchase decisions at work (21% more likely).
• 72% are main grocery buyers.

UKTV viewers - independent-minded and influential²

• Women 40+ (45% of viewers).
• 73% are main grocery buyers.
• 17% more likely to top up their general groceries several times per week, compared to the general population.
• 20% more likely to travel overseas in the next 12 months, compared to the general population.
• 21% more likely to renovate their homes in the next 12 months, compared to the general population.

¹ OzTAM National STV Homes. Weeks 1-52 2012, 0600-2400, reach, profile; Nielsen CMV Survey 9 2012, P14+.
² Nielsen CMV 2012 National Survey 10. All raw counts 50+, indexed vs total population.