Commercial TV Channels: reach and audience

Poland

BBC Knowledge

Audience:

  • 40% Female vs. 60% Male
  • 74% of the audience is 16-49

 

Reach:

  • Total reach in 2012 (all 16-49) of 23%1

BBC Entertainment

Audience:

  • 68% Female vs. 32% Male
  • 63% of the audience is 16-49    

 

Reach:

  • Total reach in 2012 (all 16-49) of 24%1

BBC Lifestyle

Audience:

  • 73% Female vs. 27% Male
  • 63% of the audience is 16-49

 

Reach:

  • Total reach in 2012 (all 16-49) of 15%1

CBeebies

Audience:

  • 60% Female vs. 40% Male
  • 49% of the audience is 16-49 whilst 45% of the audience is 4-15yrs

 

Reach:

  • Total reach in 2012 (all 4-15) of 19%1

Source

1 Nielsen Audience Measurement. Target: All 4+, 16-49, M4+, W4+ in all households, January-December 2012. Reach measured as three-minute continuous reach in 2012 amongst 16-49 and 4-15 in all households.

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