Reaching Affluent Millennials
Everyone is trying to target millennials, but with almost 950m of them, is your advertising reaching the right ones?
In our award-winning study 'Reaching Affluent Millennials', we surveyed 16-34 year olds in over 30 countries, segmenting the most affluent and identifying a powerful subset - ‘The Supercharged’. With a stronger emotional connection to brands and a more global perspective than other millennials, they are both commercially receptive and big news consumers, turning to trusted brands, like the BBC, to help them make sense of the world.
Reaching Affluent Millennials was named 'Customer Insight Strategy of the Year' at the Drum Marketing Awards in May 2017.
Understanding 'The Supercharged'
The perception of millennials as an homogeneous group doesn’t match reality. Affluent millennials should be considered the ‘real’ millennials and their unique relationship with money and the environment is having a major impact on their relationship with brands. Take a look at our infographic and videos or download the PDF to discover how this influential group and its most valuable subset 'The Supercharged' actually think and act.
Friends and family about new products and services
Emotional connection to the brands they purchase
Their favourite brand is integral to their life
Monthly brand reach amongst 'The Supercharged'
You can now plan against this audience through GWI and buy campaigns on BBC.com directly targeting them using our data management platform.
Email us here to find out more or speak to your usual BBC Advertising sales rep if you would like to see our full research presentation.
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