TRUST AND THE BBC
In an environment of misinformation, ensure your brand isn’t compromised – choose to advertise with the world’s most trusted news brand.
Trust is one of the key reasons our audience choose us
We are committed to achieving the highest standards of accuracy and constantly strive to provide the real story to our audiences, avoiding unfounded speculation.
Here are just some of the ways that we continue to build trust with our audiences:
BBC News expert Network: We invite intellectual institutions and think tanks with exceptional expertise to bring insight, analysis and research to our audiences
Reality Check is the BBC’s fact-checking team who cut through the claims and counterclaims in stories making the headlines to bring our audiences the facts
Slow news: We offer more in-depth analysis of topics and issues impacting people today around the world
Double-source: We will not run a story unless it has been verified by two sources
Discover the trusted BBC brands that engage audiences and provide advertising opportunities across screens, the world over.
Content specialism. Campaign expertise. Data precision. BBC Advertising, partnering globally to create powerful marketing solutions.
From content solutions to audience targeting, explore powerful case studies and success stories from across BBC Advertising.